| Posting video on a website was a very exciting thing | | | | logos and banners in your live broadcast is important |
| just a few short years ago. Now when people go to a | | | | for messaging and creating a maintaining your brand. |
| website, they almost expect to see video. | | | | Also make sure your audience can link to external |
| Now not only can we take any YouTube or other | | | | websites directly from your live broadcast. |
| video and quickly post it to our website, we can record | | | | What Equipment Do You Need? |
| video directly from sites such as MySpace without | | | | These days, a broadband Internet connection, web |
| having to upload or transcode it. Pretty amazing stuff. | | | | cam and a broadcast solution provider is all you need. |
| Even live Internet broadcasting has come a long way. | | | | If you have a digital video camera (the kind you might |
| Just 3 or 4 years ago, to do a quality live broadcast | | | | take to the beach to film the kids!) you get better |
| over the internet required expensive equipment and | | | | quality, but a web cam will work too. Using a web cam |
| expensive tech people to hook up all the wires. | | | | with a built in microphone is best in my experience. |
| Fortunately, like most things on the internet, technology | | | | What Can You Do With Live Broadcasting |
| just keeps getting better and better. | | | | Broadcasting gives you the ability to create your own |
| Here Are Ten Things To Look For In A Good Internet | | | | mini-TV station to quickly deliver unlimited live |
| Broadcasting Solution: | | | | broadcasts and even archive them for later playback. |
| | | | 6 Great Ideas for Your Live or Archived Broadcasts |
| 1. Use a web-based solution: They store all your video | | | | |
| files and upgrade the application on their end so you | | | | 1. Your email signature: Include a link to your latest |
| always have the best and latest and won't clutter up | | | | recorded broadcast in your email signature giving you |
| your computer with large media files. | | | | viral marketing reach. |
| 2. Make sure it can accommodate a variety of Internet | | | | 2. Monetize Your Talent: If you have expertise in a |
| connection speeds: Although live broadcasting is best | | | | subject that people are willing to pay for, require |
| suited for broadband connections, you should have the | | | | payment prior to accessing your live or archived |
| ability to adjust your upload speed to accommodate | | | | broadcast. This can easily be done through PayPal or |
| viewers with slower connections. | | | | other payment services. |
| 3. Make sure it can record your live broadcast for | | | | 3. Website welcome video: Introduce your website |
| replay on demand: This is a biggy! Doing lengthy live | | | | with video and explain what your visitors will find on |
| broadcasts takes a lot of preparation and time and | | | | your site and most important how to buy your |
| being able to send them out as links or embed them | | | | products or services. |
| on your website is critical to leveraging your time. | | | | 4. Send To Your Email List: Now instead of just plain |
| 4. Make sure it uses flash technology: Flash is a slightly | | | | text, you can add more exciting video to your online |
| lower quality format than Windows Media, but flash is | | | | campaigns by announcing new events, products or |
| installed on 95% of all computers and is compatible | | | | services. |
| with both Macs and PCs, guaranteeing your broadcast | | | | 5. Online Meetings: When you can broadcast live, you |
| can be viewed by the most people. | | | | have the ability to talk live to your employees, vendors |
| 5. Make sure you have adequate broadcasting time: | | | | and business partners world-wide. This is an extremely |
| 60 minutes is usually enough to get your point across, | | | | powerful way to communicate and if your business is |
| but I've seen solutions that offer 8 hours of | | | | large with multiple office locations, broadcasting can |
| broadcasting time. | | | | help solidify your company goals. |
| 6. Make sure the solution has interactive | | | | 6. Constituent Outreach: If you are in politics and |
| communication tools: This means the ability for your | | | | answer to your constituents, having the ability to |
| audience to interact with you, typically via text chat | | | | broadcast live is essential. Use it for remote town hall |
| while they are watching you in live video. | | | | meetings, student question and answer sessions and |
| 7. Image /slide / graphic display during broadcasts: | | | | much more. |
| Being able to support your live video feed with | | | | Final Thoughts |
| supporting pictures and slides is paramount to a good | | | | It is unbelievable to me that with today's technology, |
| presentation and any good broadcasting solution | | | | anyone can become an Internet broadcaster. Imagine |
| should allow this. | | | | being able to sit down in your home or office, login to a |
| 8. Plenty of storage: Having ample storage to park all | | | | website, click a few links and be broadcasting LIVE |
| your media is important. Five to ten gigs is usually | | | | video over the Internet in a matter of minutes. And as |
| plenty for the average user. | | | | more and more people move towards broadband |
| 9. Ability to embed recorded broadcasts on your | | | | Internet connections, the likelihood of live broadcasting |
| website or blog. Make sure the solution generates the | | | | and online video services becoming a fixture world |
| necessary code to embed recorded broadcasts. Also | | | | wide is almost guaranteed. |
| make sure the system can generate a link that you | | | | See an example of a live broadcast and find out how |
| can send out in your marketing collateral. | | | | you can use and profit from this emerging technology. |
| 10. Customizable interface: Being able to use your own | | | | |