5 S Philosophy to LEAN Data Management

FOR IMMEDIATE RELEASEStandardise (Seiketsu)
5 S philosophy to LEAN Data Management publishedNow your data is fit for business use, you need to
by Data Quality expertsconcentrate on standardising data best practises.
 Ensure everyone understands the data capture
Fareham, United Kingdom - March 20th January 26thprocess, try to align departments with different
2009: DQ Global, the experts in data qualitydatabases and make sure communication is kept open
improvement, today announced its take on LEAN databetween all staff members
management and how adopting the 5 S process canSustain (Shitsuke)
lead to and increase in marketing ROI, cut in marketingYour data has now gone from a 'right state' to 'the
spend and a positive CSR ethicright state'. By removing friction and enabling smooth
 operations you now have a clear picture of your data
Based on five Japanese words that begin with 'S', thebut ongoing prevention is required to ensure all your
5 S Philosophy focuses on effective work placehard work is not wasted. Prevention is better than
organisation and standardised work procedures. Bycure so ensure all previous S's are adhered to and
following DQ's advice, not only will organisations datasustaining your new way of doing things should be
be lean and green, they will be on their way tosecond nature.
securing the new BSI PAS 2020 certification. 
 Martin Doyle, DQ Global CEO says "The UK direct
The reasoning behind the 5 S's is to simplify your workmarketing industry is responsible for producing 550,000
environment, reduce waste and non-value activitytonnes of paper mailings each year. With 1-5% of all
whilst improving quality efficiency and safety. DQpublic and private sector data inaccurate, 27k tonnes
Global have related this back to the data industry andof mailings never reach the intended recipient or our
compiled the following advicewasted mailings. He continues "When you print and
 transport duplicate mailings by road, rail, plane etc. you
Sort (Seiri)are damaging the environment, alienating your clients
Eliminating unnecessary waste (data), often by redand squandering precious budgets. Through LEAN
tagging obsolete, unused and incomplete data.principles we can all make a huge difference to the
Set in Order (Seiton)environment"
"A place for everything, and everything in its place". By 
considering what is needed to complete your task, youAbout DQ Global
can store and organise your data in the most effectiveWith over 10 years' experience in data quality
and efficient way.  The questions to reflect on are:improvement, DQ Global specialises in easy to use,
What data do I need to do my job? (e.g. CRM,database-independent, data cleansing software which
marketing campaign, finance)saves money and provides a platform for better
Where should I locate this data?informed decisions. Solutions range from simple
How many of this item do I need?desktop, through larger departmental databases to
Shine (Seiso)complex enterprise-wide single customer view and
Once your data has been red tagged, all duplicatesmaster data management initiatives. Head Quartered in
have been eliminated and it has been interrogated intoFareham, Hampshire, UK; DQ Global also has regional
the correct order is time to cleanse the data. Suchoffices in North America and South Africa serving
cleansing (suppression against TPS, deceased,over 500 clients worldwide, including: Toshiba, Harvey
goneaway, address correction etc) should be carriedNichols, Standard Charter Bank, Pfizer and Siemens.
out regularly to ensure data is keep valid and up to 
date. If these changes to the data are ignored, thisFor more information, please contact Michelle
could lead to a negative impact on the company'sSoper-Dyer
bottom line by increased costs and brand damageTel: +44 (0)23 9298 8303 Email: michelle.