A 5-Point Focus on Quality

Henry Ford said that, "quality means doing it right whenproducts, and your customers will determine the effort
no one is looking." What is doing it? And how well mustthat they will expend.
it be done?Quality is achieved only by understanding current
In every industry, competitors find themselves fightingneeds, future needs and then effectively and efficiently
price wars or positioning themselves as the low-costcorrecting errors and finding solutions that add value.
provider only to find out that in many instances, qualityEvery internal handoff or customer exchange creates
is as important to customers (if not more so) than thea learning opportunity for the employee involved, the
cost they pay. Quality can be defined as theorganization, and the system. Employees often detect
acceptable standard of excellence determined by thethe first indication of a problem and are in the best
receiver. But, having a quality product and getting it toposition to eliminate it before the situation grows. How
market is only part of the challenge; especially if youthey make those decisions is indicative how they think.
see quality as one action or an end result.FOCUS #5 - Quality of Thought- Rigid, habitual thinking
You can't give lip service to quality. Anytime that theremakes product, process, transaction, and performance
is a handoff, a deliverable, a discussion or even aquality impossible. Without the ability to think
decision to be made, quality is key. It has to bestrategically, laterally, or critically employees in
factored in and measured throughout the organizationorganizations can never develop the creative ideas
and considered in all activities of design, development,that spawn innovation and lead to quality
production, installation, servicing, customer interactionimprovements. Stale thinking overrides any opportunity
and documentation. The goal is to continually identifythat a company has to outwit the competition or get
standards of quality, evaluate performance, monitorahead of change. Breakthrough thinking is needed if
results and make adjustments that will improve theorganizations are to deconstruct challenges, set goals,
customer's perception. When it comes to improvingconstruct workable real-time solutions, and accurately
quality in your organizations you have five points toidentify the right solution for the right situation at the
consider: the product, the processes, every transactionright time.
and the thinking that leads to overall performanceIn a competitive marketplace, quality is the great
quality. Achieving quality in an organization is an ongoingdifferentiator that pays impressive dividends. It is never
pursuit and has to be adopted as a mindset beforea final destination but an ongoing pursuit to achieve
any significant gains will be realized.maximum customer satisfaction in the shortest time
FOCUS #1 - Product Quality is measured byand the lowest cost.
workmanship and reliability. It includes the raw materials,Quality products and processes begin with quality
assemblies, products and components; as well as thethinking but here is a list of ten more things that you
function or services related to production. To have acan do to increase quality:
quality product output means that you have to
continually improve the inputs.1. Understand the nature and communicate the
FOCUS #2 - Process Quality includes the quality ofimportance of quality to every employee.
work in developing, making, and selling products and2. Know what matters most to your clients and why.
services. It is measured by adherence to performance3. Develop products and processes that help your
standards, fewer mistakes, fewer rejects and lessclients meet their business goals in the most efficient
rework.way.
FOCUS #3 - Transaction Quality is measured by the4. Make what your customers care about your top
effectiveness and efficiency of human interaction.priority.
When a products fails to meet the expectations of5. Make sure that dollars spent to improve operations,
customers and they in turn seek remedy from thesystems, and products relate to the needs of your
organization that creates a transaction (Ronald Coase,current and targeted customers.
a British economist). Poor quality increase the number6. Set, enforce, and revise standards to deliver your
of transactions needed to resolve an issue andbest (product, process, transaction, performance and
increases the cost of doing business. Once athinking) to the marketplace.
customer picks up the phone or walks into your7. Work collaboratively to establish quality in all internal
offices to seek resolution, the quality of the transactionprocesses and interdepartmental hand offs.
itself becomes important.8. Create self-managed teams that focus on
FOCUS #4 - Performance Quality is within the controlcontinuous improvement strategies.
of every employee. It is achieved when transactions9. Increase the learning opportunities and challenge the
are handled in a way that delivers ever-increasinghabitual thinking of employees.
value to internal and/or external customers.10. Eliminate the waste and non-value added activities
Performance quality begins with quality of thought.from your processes it will reduce your product
How your people think about their jobs, their roles, yourdevelopment and process cycle-times.