| Of late, the trend in the fashion world shows beautiful | | | | case of the leading Bollywood actress Aishwarya Rai. |
| young female models of Asia emerging in an | | | | Aishwarya has been at the helm of the show |
| unprecedented rate. Female Models from the diverse | | | | business in India for several years now. She has |
| locations of Asia such as Japan, Taiwan, India, China, | | | | starred in many Bollywood blockbusters. She is |
| Sri Lanka, Singapore, Malaysia, Pakistan, Afganistan, | | | | married to the son of the all-time Bollywood icon |
| Hong Kong, Myanmar, Thailand and other locations of | | | | Amitabh Bachchan. Her husband Abhishek Bachchan |
| Asia are seen in popular advertisement campaigns of | | | | is a film star in his own part. This trio has figured in |
| commercial and non-commercial entities across the | | | | some films. In the modeling industry also this family trio |
| world. This growing significance of the young and | | | | has a considerable stake. A resent industry source |
| beautiful female models from these regions is the | | | | release claims that Aishwarya Rai alone signs up for |
| result of the new paradigm shift in market | | | | an average INR 100 crore modeling contract annually. |
| capitalization. The Asian region, especially the India and | | | | Apart from the Bachchan family and Aishwarya Rai in |
| China factor alone constitutes the major chunk of the | | | | particular, there are other Female actresses of Hindi |
| world population. This entails the major market | | | | and regional language films who figure in modeling |
| participation of the region in the commercial operations | | | | industry. |
| which are going on and which are yet to come. | | | | I have stated that it is an acceptable fact that beautiful |
| Economic pundits and industry experts are of the view | | | | young Female models of Asia emerge in the fashion |
| that in the coming phase of development in the world, | | | | world today. Bollywood actresses Sushmita Sen, the |
| the major growth pace will take place in the Asian | | | | erstwhile Miss Universe (Aishwarya Rai is in her stand |
| region. As result, major business brands of the world | | | | a former Miss World!), Vidya Balan, Karishma Kapoor, |
| are vying with each other to grab a bigger share of | | | | Katrina Kaif, Priyanka chopra, Asin Thottumkal and a |
| the pie through product positioning and aggressive | | | | whole host of Indian actresses are active in fashion |
| market aggrandizement via publicity blitzkrieg and other | | | | modeling.This is an inevitable development and it is |
| stratagems. | | | | essential to sustain market capitalization.It is sheer |
| As part of beautiful young female models of Asia | | | | commonsense on the part of marketing and |
| emerging in fashion world, there is an upsurge in the | | | | advertisement agencies to rope in regional fashion |
| modeling industry in India. In India the modeling industry is | | | | models to endorse for the products and thereby easily |
| closely linked with the film industry. Hence, most of the | | | | win the consumer preference. |
| leading models are film stars. Take for example the | | | | |