| The industry believes that, from the domestic | | | | cashmere industry, the only way to truly embark on |
| cashmere industry, the status and trends, the recent | | | | the international stage. Although there are dozens of |
| development of China's cashmere industry, will present | | | | China's cashmere industry, well-known brands, but the |
| the following five characteristics: | | | | "going out" but very few own brand. Brand awareness |
| First, our cashmere products in the international market | | | | is low, not have their own terminals marketing channels, |
| share will be further enhanced. China's accession to | | | | resulting in most of the profits earned by foreign |
| WTO, cashmere products in exports growth, 2003, | | | | distributors. The homogenization of cashmere products |
| 2004, two years, more than 4,500 tons of annual | | | | in China is widespread, in order to seriously |
| exports of dehaired cashmere exports more than 11 | | | | commoditised mainly fine little differentiation, lack of a |
| million cashmere sweaters. 2005,2006 declined. China's | | | | unique selling personality, our cashmere products, the |
| cashmere industry in resources and processing | | | | brand internationalization path are required to the |
| advantages is the world no country can match and | | | | development of high-end boutique. The industry |
| replace. The industry believes that the future of China's | | | | suggested that the acquisition of foreign companies |
| cashmere products in the international market share | | | | can establish their own brands well-known brand or |
| will be further enhanced. | | | | specialty stores to develop their own brands. |
| Second, the cashmere industry, the economic growth | | | | Fifth, industry consolidation is inevitable, group-oriented, |
| mode will undergo significant transformation. China's | | | | centralized, intensive development is the inevitable |
| cashmere industry in 30 years of rapid development is | | | | direction. After a full competition, the enterprise in order |
| mainly reflected in the size of the growth in quantity, | | | | to better adapt to the environment for survival, must |
| when the industry matured, the amount of growth that | | | | take the initiative to move toward the joint, through |
| will inevitably be limited resources constraints. The | | | | mergers and acquisitions or the establishment of |
| future of the industry division of labor will become | | | | strategic partnership to build a large group, for money, |
| more sophisticated, the degree of specialization will be | | | | capacity, technology, human resources, customer |
| more high value-added products and brand influence | | | | resources, complement each other sharing achieve |
| will also be growing, the cooperation between the | | | | economies of scale of operation and industrial |
| industrial chain will replace the cut-throat competition | | | | production to a complete industrial chain as a whole to |
| within the brand of the contest will replace the price | | | | participate in market competition and thereby to play |
| war. | | | | the industry as a whole advantage of this trend have |
| Third, the overall innovation will become the core | | | | been made to the present. |
| competitiveness of enterprises. Italy, England did not | | | | In addition, industry associations will play an increasingly |
| produce cashmere, cashmere is the world's top | | | | important role. China's cashmere industry associations |
| brands; Guangdong, Zhejiang and do not have the | | | | are in the integration phase, has set up a livestock |
| resources, it does not prevent its competitive | | | | association of villi in circulation Professional Committee, |
| cashmere industry is a rising star. China's cashmere | | | | China Import and Export Chamber of Commerce |
| industry to achieve sustainable and healthy | | | | cashmere branch, but also has organized the Chinese |
| development is the key to accelerated technology | | | | Enterprise Confederation and China cashmere |
| innovation, brand innovation, marketing innovation, etc., | | | | cashmere joint sales company. Cooperation has |
| overall innovation. | | | | become a global model of economic development of |
| Fourth, China's own brand-building will become the | | | | the market economy and globalization imperative. |