Computer Telephony Integration : Messaging Limitations

Computer Technology Integration currently exists as aToday’s contact centers rarely scale over 500
discipline of technology that remained in a silo for manyagents per PBX. The limiting factor is the CTI
years, isolating it from the rest of enterprisetechnology that provides the event driven messaging
technology. The negating factor is economies of scaleto the call center adjuncts. This method of delivering
due to the loosely coupled components known asthe CTI message originally started out as a 9600 Baud
adjuncts that give us the ability to produce serviceserial stream which adapted to a socket based IP
offerings for the business such as call recording,stream that delivers the same data with an equivalent
data-rich screen-pops of customer information,throughput due to message queuing restrictions of the
predictive outbound dialing, and intelligent call delivery toswitch fabric. The major limitation that exists with the
geographically dispersed groups of call center agents.current environment is the delivery of messages
The concept of a phone switch such as a Centralbetween adjuncts and the PBX.
office (CO), private branch exchange (PBX), orThe emerging technology of Session Initiated Protocol
Automated Call Distributor (ACD) refers to a highly(SIP), delivers itself in a messaging format similar to
concentrated collection of phone lines that connectemail and DNS.
two or more people to facilitate a phone call.