Could Better Information Quality Give Your Business a Competitive Advantage?

Over the past two years, business articles and advice- Breakeven and margin analysis
have focused on the importance of managing cash- Cash flow forecasting
flow and monitoring costs. There's no denying that- HR Scheduling
business managers and owners need reliable and- Inventory and asset management
timely information to measure and improve the cashThose of you who recognise limitations in your own
cycle of their business. The industry in which yousystem may be thinking of investing in new accounting
operate will influence how this information is currentlysoftware or upgrading your existing package. This is a
collected and used. Some well established andbig decision which may involve migrating to a new
successful businesses rely on their bank balance andsystem. It will take time and possibly training to get
observation of day to day trends to guide theiryour accounting system up to date.
decisions and actions. The nature of other sectorsThe Good News is - It may be possible to extend the
requires a more formal approach - monthly or weeklycapabilities of your existing software using Business
management accounts.Intelligence (BI). Such business reporting and analysis
Many of you may use accounting software to recordtools do not require data entry and do not alter your
transactions and run regular reports. If you havesoftware or original records. BI software takes data
invested in software and administrative staff you canfrom your existing software (accounts /payroll /EPOS
be forgiven for being disappointed with the relevancemanufacturing etc) and presents reports and charts in
of information at your disposal. One reason for thisthe format you require. This enables you to monitor the
gap in expectations is the fact that accountingbusiness in real time (to the extent your systems are
software used by small and medium sized businesskept up to date).
has changed little over the past 15 years. Today, theConclusion
packages are more 'user friendly' and allow entry ofBI can be used to simplify the way you collect and
more detailed data. However, it is often a struggle toview meaningful information. Thanks to advances in
run useful reports to guide your decisions and actions.technology, BI is now available to progressive small and
In recent years, many businesses have reduced theirmedium sized businesses that need to track their
dependence on Excel because they find it timeperformance. Having relevant information will give your
consuming and prone to error. Businesses using one orbusiness an edge over your competitors in key areas
more computer systems need to unlock the wealth ofof identifying trends, targeting customers, correctly
information they hold.pricing your offering, managing inventory and monitoring
Having the following information available on ancosts. By viewing trends early and reducing the time
ongoing basis could help you take corrective action toand resources spent on preparing reports you will be
reduce costs or identify opportunities to increase sales:better prepared to adapt to changes in market
- Product / Service profitability individually or by groupconditions. Is it worth taking the time to draw up an
- Customer profitability analysisinformation wish list? You may be surprised to
- Comparison to budgets, previous months or yearsdiscover what is possible through optimising your
(e.g. March 2009 Vs March 2010)existing systems or using BI tools.