| Digital signage, a comparatively new and emerging | | | | unwittingly fed advertising information which plants the |
| technology, is revolutionizing communications | | | | 'seed' in your mind - a very clever and cunning |
| everywhere, for example, in airports, restaurants, | | | | subliminal message. Dynamic Signage Expo, is currently |
| banks and hotels, retail stores and more. In just about | | | | the world's largest trade show and conference serving |
| any location you visit or shop, dynamic signage is | | | | this fast-paced and evolutionary industry. |
| conveying dynamic, bespoke information to help | | | | From its conception, Dynamic Signage Expo's role has |
| enhance your experience. Not only does it advertise | | | | been to bring end users and technology vendors |
| the products you just can't do without - and at a | | | | together for invaluable face-to-face communication |
| bargain price, but also it communicates messages and | | | | and proficient education. Integrators are heavily |
| information, again for example at a train station, | | | | investing in robust and information-packed Web portals |
| medical centre or ATM. | | | | that support the ever-increasing need for digital |
| To date you won't find it every where, however that is | | | | signage and digital out-of-home network information. |
| rapidly changing and evolving, as more and more | | | | This new portal is controlled by end-user industry |
| venues install dynamic flat screens, LCD's, projection | | | | segment and offers news, case studies, research, |
| and interactive technology with jaw dropping content | | | | recorded seminar viewing, video interviews and more. |
| which is designed to serve you better and faster, with | | | | So as you can see advertising has made a huge leap |
| added entertainment value. Whilst standing in a queue, | | | | from printed advertising. |
| you are occupied by watching the visual images, yet | | | | |