| Last November pop singer Katy Perry wowed West | | | | vetements. In a rare conservational gesture Nike |
| Ham fans by donning their favorite colors during the | | | | sourced plastic bottles from landfills in Taiwan and |
| European Music award ceremony. Football enthusiasts | | | | Japan and converted them into fine fabric which will |
| are still talking about the event. It is an acknowledged | | | | grace the backs of teams from Portugal, Brazil, and |
| fact that when football teams launch new shirts, in | | | | The Netherlands during the FIFA World Cup 2010. The |
| collusion with brands, fans go round the bend on a | | | | new yarn thus produced has proved to be more |
| mad buying spree. The Football shirts adorning the | | | | energy-efficient compared to its virgin counterpart. Nike |
| catwalk generate fiery debates around their designs, | | | | is known for its sartorial savvy in the football pitch. This |
| motifs, and patterns. | | | | season quite a few teams are likely to join the trend |
| Social networking sites undergo a mad blitz of | | | | parade including the Gangwon FC, Poland, and Turkey. |
| arguments and counter arguments with regard to shirt | | | | There appears to be a major preference for the latest |
| collars, logos, and sleeve embellishments. With the FIFA | | | | Nike Polish offering, the 2010-12 away football shirt |
| World Cup just around the corner, blog sites are | | | | made of ‘dri-fit' texture that is cling-free and |
| gearing up once again for some heavy football chatter, | | | | designed to cancel the effect of perspiration. The |
| just as retailers are gearing up for … well, football | | | | hearty-hued chemises belie the unusually light fabric |
| gear that is both functional as well as trendy. Let us | | | | that is also laser-perforated to allow air-flow and |
| look at what's on offer: Young supporters of the | | | | cooling. This season the Honduras National Team has |
| Austria National Team would simply dig the kilt-like | | | | reason to rejoice as it marks its first appearance since |
| Puma-fabricated Football shirts with open collars. The | | | | 1982. And all the members will happily sport the team |
| thematic ketchup color is amply complemented with | | | | logo in Joma-sponsored home and away football shirts |
| the team's snow-white jerseys and jet-black socks. | | | | with candid stripes and crest that, according to some, |
| Then there is a whole range of, what are called, | | | | are quite a knock-off! hose supporting France |
| ‘home and away' football shirts that Puma (god | | | | footballers can bask in the glory of the France National |
| bless them!) in collusion with Feyenoord. In a union that | | | | Team's sartorial elegance as well as its dribbling |
| is both youthful and saucy with bell-style shorts to | | | | finesse. Adidas has launched a theme that is decidedly |
| complement them, these fashion symbols are poised | | | | classic and yet with some playful touches like flared |
| to take fans by storm. | | | | sleeves and pinstripes. |
| This world cup season the environmentally-conscious | | | | This is a mere snapshot attempt at what's actually in |
| crowd too can dream of stepping out in style in Nike | | | | store. Be prepared for the big surprise, come June! |