| The telecom revolution in China has brought in a lot of | | | | and growing levels of PC ownership among the |
| entertainment options for the young Chinese. | | | | emerging urban elite are also resulting in high levels of |
| Ringtones have become almost an identity factor for | | | | music downloading for use as ringtones. MP3 |
| people, as opposed to simple phone customization. | | | | downloading is particularly common among university |
| Ringtones vary from the latest western songs to | | | | students and young professionals. |
| traditional Chinese chants. With the language not being | | | | Chinese Internet search engines such as and emule |
| a barrier any more, ringtones are in great demand in | | | | provide fast, free, easy music downloading. From |
| China. Users can simply download your favorite tones | | | | these Web sites, users can download you favorite |
| or compose one for yourself. The most popular | | | | songs and use them as ringtones. China has |
| Chinese ringtones are made from the latest Chinese | | | | experienced enormous growth in mobile phone uptake |
| pop songs. | | | | over the past five years. Each month about 5 million |
| Today, Jay Chou has become a rage among Chinese | | | | people sign up for mobile services for the first time. |
| youngsters and his R B songs have become popular | | | | Mobile phones and ringtones are already providing an |
| as ringtones. The other popular artists include Lee | | | | important revenue stream for Chinese record labels. |
| Hom, Karen Mok, Nicolas Teo and A Mei. The most | | | | Many record industry players see mobile content as |
| popular types are R&B and soul songs, which are | | | | key to the future of China's music industry. Visitors can |
| used as caller ringtones. For the more traditional and | | | | also mix and match footage from select artists to |
| patriotic mobile users, the Chinese national anthem is a | | | | produce their own mobile video clips The most popular |
| favorite ringtone. At the same time, the development | | | | form of mobile music in China are ring-back tones. |
| of an extensive broadband network in China's cities | | | | |