| This is a very popular question among many of the | | | | will result in low company image rating for you, since |
| Glo-Bus Business Strategy Game participants. There | | | | the market share is a key factor behind deciding your |
| are no written rules on how to get quick results from | | | | company image rating. |
| your decision entries, but the past experience of many | | | | Therefore, the best method to get quick result is to |
| participants can be helpful for you to test some of the | | | | increase your market share. If you can increase |
| tricks to make high results. | | | | market share, you can sell more and if you are |
| If your objective is to be among top ranking companies | | | | efficient enough, earn more profits. Most companies |
| in your industry in Glo-Bus Game, (Usually from rank 1 | | | | take it wrong, when they only focus on the profitability |
| to 3), you have to make sure you record good | | | | indices like EPS and ROE. They will maximize those |
| business performance to gain investor confidence (by | | | | elements, but will suffer in market share, resulting in |
| way of EPS, ROE, and Stock Price), and at the same | | | | lower overall standing at the game. But you have to |
| time to gain high company image rating. If one variable | | | | keep in mind that increasing the market share is a |
| is to be pin point as capable of achieving both these | | | | gradual effort, where you have to move one step at a |
| targets, is the company market share. You can earn | | | | time. Here’s how to do it. |
| high profitability, while sacrificing market share. But that | | | | |