| Ok, so you want to improve your quality score? And | | | | text/image in your ad to what the searcher actually |
| you are also wondering why yours is so low? | | | | typed in Google? If it is not that relevant, then of |
| Firstly let us understand what quality score is. | | | | course your quality score will be negatively affected. |
| When you embark on a Google AdWords campaign | | | | One way to overcome this is to show the exact |
| used for paid advertising on Google (PPC), you will | | | | same keyword as was searched, in your ad title and |
| have to upload your keywords, and create ads. | | | | or body. This can be done using dynamic keyword |
| Now based on a number of factors (explained below) | | | | insertion. |
| Google will give a quality score on as scale from 0-10 | | | | 3. Home /Landing page relevance - another factor that |
| based on how relevant it thinks your ads are to | | | | greatly influences quality score is how relevant your |
| potential searchers. | | | | home page or landing page is to the searcher based |
| So it is like quality control, but more technical. Let us | | | | on the keywords he/she typed in to Google. The way |
| now take a look at the main factors taken into | | | | to make your page as relevant as possible is to have |
| consideration when a quality score is given. | | | | that particular keyword appear on your page between |
| In no particular order | | | | 3-7 times. Of course this can be difficult if you have a |
| 1. Keyword relevance - based on the keywords you | | | | long list of keywords. Therefore I would strongly |
| have set to trigger your ads, how relevant are they to | | | | suggest the inclusion of dynamic keywords on your |
| what the searcher is actually looking for. Of course if | | | | home/landing page. This would effectively display the |
| you are using an 'exact match' term, you will not have | | | | exact keyword that was searched, on your page in |
| to worry about this. But the majority of people will use | | | | designated locations improving quality score. |
| the 'broad match' setting, which kind of mixes and | | | | Another thing that always helps (but is not a major |
| matches keywords on your list, and shows your ad | | | | factor) is the domain name relevance. So if you have |
| when a combination of them are typed together. Yes | | | | a site selling green tea, it could help if your domain |
| you get more exposure, but at times the relevance | | | | name had the keyword 'green tea' in it. |
| completely goes out of the window. So keep that in | | | | Based on the above tips, you should be able to get |
| mind. | | | | your quality score to a respectable range of 7-10. |
| 2. Ad relevance - this is crucial, how relevant is the | | | | |