| Yes, technology has even made its way into the | | | | takes place with the system listening in and recording |
| advertising world. It's hard to find a place in world | | | | the call. The system must play a recording notice to be |
| where technology has not been and changed things. | | | | in compliance with the law. Once the call is complete |
| Call tracking is a marketing analytics tool which lets | | | | the system will report all the call information and the |
| advertisers use unique tracking numbers on each | | | | call recording to the online user interface and to the |
| advertisement that they place. This allows advertisers | | | | relevant reports. This is the key milestone in the |
| to see which advertisement is producing the best | | | | process because the customer is looking for this call |
| results and best ROI. It also provides the customer a | | | | data to provide valuable ROI metrics. |
| comprehensive set of reports and graphs on their calls | | | | Call tracking works on one of two setups; TDM or |
| and campaigns to help in analyzing the data. This is an | | | | VoIP. A TDM setup operates on standard digital phone |
| emerging technology which has been around since the | | | | T1 circuits. A VoIP setup is run by sending phone call |
| 90s. It has been evolving slowing with the advancing | | | | packets via the internet and is not plugged into the |
| technologies in the sector. | | | | PSTN (public switched telephone network) directly. A |
| Call tracking works by passing a call from the phone | | | | new type of system emerging is a phone system with |
| company through a proprietary phone system which | | | | a VoIP software backbone but with a direct fiber optic |
| monitors, records, databases, and tracks the incoming | | | | connection into the phone company. This type of |
| call. These systems are typically hosted in a large data | | | | hybrid system has all the benefits of a VoIP system |
| center which has backup generators and firewall | | | | with all the new features that VoIP provides but none |
| protections against disaster or attack. These servers | | | | of the poor call quality that VoIP tends to offer. |
| can each handle dozens if not hundreds of | | | | To recap, the incoming call passes through the phone |
| simultaneous calls going thru them. | | | | company through a special call tracking phone system |
| Once the call has gone through the phone system it is | | | | and then is seamlessly transferred to the client. The |
| then forwarded out to the client who is paying for the | | | | phone conversation takes place and when the call is |
| service. This call transfer all happened seamlessly in | | | | done there is lots of valuable data, phone call analytics, |
| seconds without the caller noticing a thing. The call then | | | | and a call recording for the client to analyze. |
| gets answered by the client and the conversation | | | | |