| Information technology affects everything like | | | | products in the other countries using the IT medium. IT |
| producing products, transportation, raw materials, | | | | plays a vital role in the globalization of the company |
| consumers, prices, time and workers. It will make the | | | | and the most popular medium for globalization is use of |
| product reach the consumer, in good quality, and | | | | the internet. In a Marketing field most of the work is |
| desired quantity, fast and at a low cost. | | | | done by computer so we can say that IT is the |
| Technology has extended producing opportunities and | | | | essential factor of marketing. |
| media offerings as well as providing an entirely new | | | | Information technology may provide considerable |
| way to look at existing marketing. This has resulted in | | | | benefits in marketing. However, successful use of IT |
| changes in how marketers shove information to clients | | | | involves the integration of IT planning and marketing |
| as well as how and when customers receive the | | | | planning. This presumes that: |
| information to capitalize on this ever-changing | | | | - The use of IT is leaded by Information Systems |
| environment marketing and information technology | | | | Strategy; and |
| functions need to work together strategically. | | | | - This strategy is reproduced in the established |
| In the era of global, consumer-focused, quality-driven | | | | information systems. |
| business viewpoint, the regulation of marketing plays a | | | | The value of IT as a prospective source of |
| central role in the formulation and implementation of | | | | competitive benefit is clearly realized. But marketing |
| corporate strategies. This has placed great demands | | | | information schemes strategies are not obviously |
| on the discipline's primary functions of; communicating | | | | reflected in the existing information systems. For |
| these efforts to customers, designing and implementing | | | | example, databases assisting improved customer |
| responsive marketing strategies for goods and | | | | service were uncommon even though specialization |
| services, and learning about customers and their | | | | and customer focus were emphasized in marketing |
| needs. | | | | strategies. This indicates that IT may not have forever |
| At present each & every company wants to be | | | | been used to its full potential in marketing. |
| globalized, so for this reason they do marketing of their | | | | |