| This article was written by Workbooks, who specialise | | | | Working out which technologies to implement as well |
| in web based CRM solutions. | | | | as the method of implementation can make the |
| Over the past 30 years, the world has been | | | | difference between empowering a sales force and |
| undergoing a technology-led revolution with computers | | | | encumbering one. There are software solutions |
| and information systems affecting every part of our | | | | available at every step of the sales process including |
| working and personal lives. Business and in particular | | | | customer relationship management (CRM), enterprise |
| sales teams have seen the benefits of these | | | | resource planning (ERP), websites for online |
| advances for some time, allowing them to become | | | | commerce as well as communication and collaboration |
| more efficient and streamlined. | | | | tools such as wiki's and group portals. |