How Much is Your Business Worth? (Basics of Valuation)

Ever wondered how external business consultantsthat characterise the business to be valued.
and valuation experts manage to attach a value to aComparable company data could be derived from
business that you and your employees in mostlisted companies where stock prices are easily
probability understand better? In a few weeks theyavailable or from past transactions where unlisted
come up with a price tag for a business that you havecompanies that were acquired. The challenge lies in
invested several years of your career in. Whether youidentifying companies that are closest to the one being
are part of the operational team or the seniorvalued and for companies operating in niche industries,
management within a company contemplating buyingthis can be a major hurdle.
or selling business divisions (or the whole company), aDiscounted Cash Flow (DCF) Method
basic understanding of the valuation process and theThe most sophisticated one among its peer group, this
fundamental concepts involved, can make a hugemethod relies on future earnings potential of the
difference while dealing with external (or for thatbusiness. The final value is calculated as the present
matter internal) finance professionals.value of all future free cash flows - the key operative
Businesses can be complex creatures, dependent onword here being 'free cash flows'. Much of the effort
and driven by a myriad of macro and microwithin this method is spent on arriving at these free
parameters that can range across industry factors,cash flows for each subsequent year over a time
competitive landscape, management quality, businesshorizon (3-5-10 years depending on the nature and
cycle, regulatory environment and global dynamics.predictability of the business). A couple of other key
Conventional asset-heavy businesses can have verywords that you would encounter here include the
different characteristics when compared to modernPerpetuity Value and the Weighted Average Cost of
asset-light service oriented businesses. ConsideringCapital (WACC). The first one describes a lump-sum
these differences, the valuation method employed hasvalue (based on an assumed 'perpetuity growth rate'
to take into account the most critical parametersfor the business) given to the business beyond the
applicable for the business and assign valueshorizon period and the second term describing the
accordingly.value (in percentage) used to discount the free cash
Business consultants usually use a combination offlows. The detailed workings tend to get a lot more
valuation methods and the most common ones arecomplex as the valuation experts look at granular level
described below.data for the underlying financial parameters - sales,
Net Assets Value (NAV) Methodcosts, working capital, tax structures, depreciation/
This is probably the simplest of all valuation methodsamortisation etc
as it depends on internally sourced data from withinA combination of these methods is used and weights
the company. And also possibly the least relevant forassigned to each method depending on its relevance
most businesses that are going-concerns. This isto the business and the industry. For instance, if
based on the net worth declared by the company andcomparable companies are difficult to identify, the
is heavily influenced by the accounting practicesCCM method will have a lower weight compared to
followed by the company. This method has severalthe DCF method. The final value recommended for
drawbacks, the most important being the fact thatthe business is a weighted average of all valuation
future earning potential of the business is completelymethods considered for the company.
ignored.So, next time you bump into your friendly
Comparable Company Multiples Methodneighbourhood finance whizkid waxing eloquent on
The main assumption here is that data from recenttheir latest valuation model, their cryptic sounding
transactions of companies operating in the samewords will hopefully sound a little less intimidating.
space is accessible and fairly reflects all parameters