| Change is the only constant factor. As obsolete ways | | | | tag, your outbound call center agent has to take things |
| of conducting business gets buried under layers of | | | | easy. Get acquainted with them. Interact with them. |
| new, emerging technology, it's time to think differently | | | | Don't let new additions to your page rot away in |
| as well. When you are embracing new technology, you | | | | oblivion. They are your potential leads, treat them well. |
| have to make sure you are mentally attuned to the | | | | Find out about their lives, talk about yours. Just talking |
| needs of the technology. Some similar disconnect is | | | | about your business products and services will bore |
| being witnessed by lead generation teams using social | | | | them out. In other words, going on an overdrive to sell |
| media marketing. Social media is a relatively new | | | | things will backfire and kill the lead. |
| platform. It has its own set of rules, format and ways | | | | Another mistake that lead generation teams make is |
| of functioning. When outbound call center agents use | | | | look for instant results. If you are following the rules of |
| social media to make a promotion, they have to focus | | | | social media marketing, you have to give it time to |
| on some aspects before they hit the fourth gear. | | | | flourish. Only if you have an offline brand presence can |
| Social media is different from other forms of media. | | | | your social media page take off instantly. In other |
| Here people come to hang out and pass time without | | | | cases, BPO firms have to bide their time. There will be |
| feeling a burden. The amateur lead generation team | | | | no tangible results if your outbound call center team is |
| pushes across links to friends and followers randomly | | | | just warming up to potential leads. Getting impatient at |
| added on social media networks like Facebook, | | | | this stage will push the agent to hurry things. That will |
| MySpace and Twitter. They hope that the persons | | | | undo all the good work done. Admitted that this |
| they are sending the link to will click on it and they will | | | | method is not very cost-effective and the money you |
| be directed to the product/service webpage that they | | | | spent to get leads may not look favorable in the |
| are selling. This is entirely wishful thinking. BPO agents | | | | ledgers. If instant profit is your business motto, better |
| who have done so have realized that things don't | | | | try telemarketing. |
| work that way. No random add of significant number | | | | Social media creates a brand online. If done the right |
| can be directed as healthy, productive traffic without a | | | | way, your lead generation team need not touch base |
| proper plan in place. And that plan is all about | | | | with the potential leads on a daily basis. There is every |
| understanding the metrics of social media networks. | | | | chance to make your online marketing go viral. You |
| The first that lead generation executive have to | | | | may find your business being promoted not by the |
| understand is that pushing marketing links on social | | | | outbound call center agents you have hired, but by |
| media is like calling people when they are partying or | | | | satisfied customers and fans of your social media |
| clubbing. They hate it. There is no dearth of spammers | | | | page. Patience is the key to this wonder-world. Take it |
| online and you are counted as one. To prevent that | | | | or leave it. |