| In today's competitive world where competition is at its | | | | management, strategic marketing, B2B marketing, |
| peak, customers are no more emotionally driven and | | | | distribution and channel management and other |
| flooded with products from every sphere of the world, | | | | important areas besides core marketing papers. |
| marketing as a practice has emerged as the most | | | | Exposure to these subjects not only give an in-depth |
| important activity and has got due importance by the | | | | knowledge but also sharpen the expertise and skills of |
| corporates. After globalization, most of the firms have | | | | managers thus helps them to become a thorough |
| identified the need for specific courses in marketing as | | | | marketing professional who can balance the |
| they are now expanding their reach from local to | | | | expectations of various stakeholders of the firm- |
| global market and not only deal with physical products | | | | customers, owner and society at large. They will also |
| but also offer various services which demand | | | | be able to contribute to the long term sustainable |
| designing of special marketing programme and an | | | | competitive advantage through proper scanning of |
| urgent need for competent managers. | | | | firm's micro and macro environmental forces. |
| Therefore, in order to meet the industry demands, | | | | The marketing programme offers many multi-faceted |
| there are several courses being offered by most of | | | | career choices in planning & strategizing, |
| the institutes which include both- long term and short | | | | communication, brand building, customer relationship |
| term courses like PGDM Marketing, MBA Marketing, | | | | management, distribution & supply chain |
| Certificate courses in Marketing, six month diploma | | | | management, retailing, and marketing research, etc |
| courses in marketing etc. Short term courses are | | | | which not only offers exciting career options and |
| designed and suitable for working executives, and also | | | | lucrative rewards but a speedy growth in the career |
| for those who do not have any formal degree in | | | | graph of the managers. It offers a unique opportunity |
| marketing but are determined to excel in the field of | | | | to fresh graduates and experienced persons who |
| marketing whereas full time courses are good for the | | | | want to enter the challenging area of marketing where |
| candidates who are yet to pursue and complete their | | | | professional growth is limited only by their aptitude, |
| professional education, clear with career goals in | | | | objective and application. From just being an executive, |
| advance and zest to have an in-depth knowledge of | | | | a person can go up to the level of VP Marketing. |
| marketing. | | | | Eligibility criteria to apply to any full time (two year |
| The PGDM Marketing or MBA Marketing offers an | | | | programme) especially in case PGDM marketing or |
| opportunity to students to learn various related fields of | | | | MBA marketing is Bachelor's degree in any discipline |
| marketing like consumer behaviour, international | | | | with 50% marks in aggregate recognized by |
| marketing, brand management, integrated marketing | | | | Association of Indian Universities/AICTE as eligible for |
| communication, rural marketing, retail marketing, event | | | | postgraduate studies in management. In case of short |
| marketing, services marketing, customer relationship | | | | term courses, candidates with 10+2 can apply. |