| Motorola Company was founded in 1928 in Chicago by | | | | to penetrate in new markets.. |
| two brothers; Paul and Joseph Galvin as the Galvin | | | | Weaknesses- Overall quality of its operations products |
| Manufacturing Corporation. Their first device was | | | | and business practices sometimes make customers to |
| ‘battery eliminator’a device that connected | | | | be unhappy, some of their products have high number |
| direct current, to the alternating current. In 1947, Galvin | | | | of defects, Low employee education, training and |
| Manufacturing Corporation changed its name to | | | | motivation. Cellular business of Motorola has gone |
| Motorola, Incorporation. | | | | down making the company to lose most of their |
| Motorola is one of the major leading telecommunication | | | | prestigious customers around the world. Motorola's |
| industries in the world. It is located in Schaumburg, Illinois. | | | | phone network equipment business also suffered |
| It manufactures wireless telephone handsets, design | | | | declining sales and orders. |
| and sells wireless network infrastructure gadgets e.g. | | | | Threats- Competition from Japan where they have |
| signal amplifiers and cellular transmission base stations. | | | | flooded the market with high quality products which |
| Motorola has been a global leader in providing wireless, | | | | are cheap, Lack of government protection against |
| automotive and broadband communications. It has | | | | outside competitors and Market sharing with foreign |
| become a global communication leader powered by | | | | competitors. Motorola is not the only company in |
| passion to invent and an unceasing commitment to | | | | wireless industry but there are other companies like |
| advancing the way the world connects. | | | | ADB which has very significant opportunities due to a |
| Motorola is well known for communication and | | | | very strong product lineup in the hybrid IP-DTT STB |
| technology innovation through their distinctive brands | | | | arena. This company has been getting very good |
| and many technological breakthroughs (Peter Drucker) | | | | attraction in Western Europe where it has established |
| Motorola strives to bring together new technologies, | | | | a market niche. This is a major threat to Motorola. |
| new markets and new talents to discover | | | | Another threat facing Motorola is how to outdo their |
| tomorrow’s technological solutions. For 80 years it | | | | competitor Sagem Communication which was ranked |
| has been in the forefront of communication inventions | | | | high in the market in France because of its strong |
| and innovations. DynaTAC (Dynamic Adaptive Total | | | | position in the market. |
| Area Coverage) a mechanism that helped to carry | | | | Key external environmental trend affecting Motorola |
| first words from the moon and leading the cellular | | | | - Competition from Japan where they have flooded |
| communication revolution was discovered by Motorola; | | | | the market with high quality products which are cheap. |
| HDTV (All –digital high-definition television is one of | | | | - Market sharing with foreign competitors. |
| the major achievements of Motorola. Motorola is both | | | | - Trade barrier as they cannot penetrate in Japanese |
| service and product provider they provide mobile | | | | market. |
| phones, accessories, cordless phones, home | | | | Internal capabilities and resources of Motorola |
| networking and many more phones, accessories and | | | | - High quality standard in use of their products. |
| Walkie talkies among many other. | | | | - Have strong marketing team. |
| Formal vision and mission statement of Motorola | | | | - Management team that is well effective in developing |
| A mission statement states exactly what the business | | | | effective strategies and plans. |
| is, with the rapid convergence of broadband internet | | | | PESTEL analysis for Motorola |
| and growth of mobile communication Motorola has | | | | Rivalry among competing firms. Companies must |
| designed their mission statement as; ’to be the | | | | compete fiercely to survive and sometimes have to |
| leading product provider of innovative products that | | | | collude to gain competitive advantage over others. |
| meets the expanding needs of customers around the | | | | Motorola need to differentiate their products, use cost |
| world’. It will achieve their mission through offering | | | | leadership and offer low cost to their customers to |
| portfolio of technologies, solutions and services | | | | outdo their competitors in the market (Christine Gallen, |
| including digital entertainment services, wireless access | | | | 2003). |
| systems, voice and data communication systems, and | | | | Potential entry of new competition. In the market there |
| enterprise mobility solutions that makes mobile | | | | are potentially new service providers who are coming |
| experiences possible. | | | | up with new ideas and different products which can |
| Motorola’s vision is this’ I work for one | | | | compliment Motorola’s products and services to |
| company with shared vision where inclusion is | | | | consumers. |
| embedded in all that we do’. Basing my argument | | | | Potential entry of substitute products.These is products |
| on characteristic of effective mission statement, | | | | that accomplish the same purpose or fulfil the same |
| Motorola has been in the front line in order to achieve | | | | need. Motorola need to indentify their potential |
| their vision. To do this they launched a three year | | | | substitute products for their services in order to help |
| strategy during the year 2006. The strategies were to | | | | them design a competitive strategy. |
| make the company inclusive workplace, work force | | | | Bargaining power of suppliers. Buyers exert |
| and market place. During year 2006 they tried to strive | | | | considerable influence on producers. Motorola |
| on aligning their goals; This was through assessing | | | | Company has major buyers who buys in large volume |
| organalization, defining company goals and strategies, | | | | relative to the total industry and it should strive to |
| and alignment with key stakeholders; establish baseline | | | | make sure that their customers are satisfied with what |
| for year over year metrics; the next strategy is | | | | they have in the market. |
| through process integration which involves integrating | | | | Bargaining power of consumer’s .As prices of |
| and fine tuning government for diversify business | | | | digital products dropped more consumers entered into |
| councils and alignment of goals; through shared | | | | the market increasing Motorola’s demand. Overall |
| accountability by modifying the strategies and | | | | market for consumer’s electronics is predicted to |
| reviewing of action plans, Motorola has been able to | | | | rely heavily on innovations and technology. - |
| meet its vision objectives. | | | | 5.1 key resources |
| Through their effective plan on mission and vision | | | | Motorola has in the past and continue to lead beating |
| statements, Motorola has achieved the maximum | | | | all odds because of its resources both tangible and |
| success that any company in the world is striving to | | | | intangible. Intangible resources are employees who are |
| achieve. | | | | dedicated and motivated towards achieving company |
| Swot analysis of Motorola | | | | goals, through experts who are very innovative in |
| Evaluation of internal and external environment of a | | | | technology, knowledge management that is important |
| company is important for its strategic planning. Internal | | | | for any company to succeed has been experienced in |
| factors that affect organization are strengths and | | | | Motorola industry and it has surely emerged as victor |
| weakness, and external factors are opportunities and | | | | in delivering their services. Tangible resources are their |
| threats. The SWOT analysis provides information that | | | | products which are widely used worldwide. Also |
| is helpful in matching the firm's resources and a | | | | Motorola is governed by administrators who have |
| capability to the competitive environment in which it | | | | abilities that suits company future. These administrators |
| operates. | | | | are very talented and acquire the required skills in |
| Strengths- Motorola Company is the leading provider | | | | technology and general electric. |
| of wireless handsets, communication and broadband | | | | Capabilities of Motorola are that it has experienced |
| systems. It is also the only sole supplier of iDEN | | | | employees who are expertise in the area of |
| network infrastructure to Sprint Nextel. According to | | | | technology, has well laid out marketing plan, and is |
| the research that was conducted by ABI on IP-STB | | | | financially stable. Also an outstanding company leader |
| market Motorola emerged as a strong and prominent | | | | who runs the company has contributed to its success. |
| player. Motorola already had a good pedigree with | | | | Motorola through its wide spread net around many |
| STB. It managed acquired Kreaatel which is an IP-STB | | | | countries has been able to make loyal customers who |
| leader; as a result it gained greater entrée into | | | | are always returning for the quality products that |
| European market and outside North America base. | | | | meets their demands. |
| Motorola Company has also proven technologies from | | | | Core competence. Innovation is the core competence |
| its own and others video platforms. | | | | of Motorola as it brings competitive advantage. By |
| Opportunities- Motorola’s brands are well placed in | | | | creating new products and enhancing them brings |
| the market; they have strong promotional strategies by | | | | about differentiation. Process innovation can lead to |
| using different tools, and their willingness to take risks | | | | lower costs and improved customer satisfaction and |
| through product innovations. Motorola has been | | | | this has seen Motorola achieving large market share |
| involved with the ongoing rollout of Telco TV services | | | | globally. Motorola has also build there core |
| by Verizon and this has helped it to be well positioned | | | | competence on providing strong brands that are build |
| in the rapidly growing market. Principal analyst Michael | | | | on consumers mind or the audience mind to become |
| Arden states that Motorola has some products that | | | | desirable to the target market. Some analysts |
| can help it to get into hybrid market more easily than | | | | projected that Motorola had strong earning growth as |
| their competitors. From 1967 Motorola has been able | | | | world wide demand for cellular products and hot new |
| to expand to many countries including France, Taiwan, | | | | products that had become a savvy marketer to fight |
| Japan ,Italy, South Korea, United Kingdom, Hong Kong | | | | back effectively their competition. |
| and many more other countries where it has continued | | | | |