| Canon U.S.A., Inc., a leader in digital imaging, today | | | | zoom lens has been improved, enabling consumers to |
| announced, the PowerShot SD990 IS and PowerShot | | | | capture large and small group shots with ease, while |
| SD880 IS Digital ELPH cameras. Loaded with a host of | | | | on vacation or attending social gatherings. |
| advanced features, such as Optical Image Stabilization | | | | Available in stylish two-toned body colors of black and |
| and Canon's new DIGIC 4 image processor, these | | | | silver or gold and brown, the Canon PowerShot |
| cameras are ideal for the trendsetting techie looking | | | | SD880 IS Digital ELPH camera functions as a |
| for functionality or style-conscious photo enthusiasts | | | | fashion statement, as well as a feature-rich |
| who want their gadgets to keep pace with their style. | | | | powerhouse. Additionally, four large and distinctive |
| In addition, to commemorate the 100 millionth compact | | | | convex buttons are positioned to the right side of the |
| digital camera manufactured, Canon created a | | | | large 3.0-inch PureColor LCD II screen to make |
| limited-edition PowerShot SD990 IS Digital ELPH | | | | camera operation and menu navigation even easier. |
| camera in red. | | | | The LCD screen's contrast ratio has been greatly |
| "The introduction of DIGIC 4 imaging processing and a | | | | improved as well, offering more accurate color and |
| variety of color creations, continues to build on Canon's | | | | viewing from any angle. |
| mantra of incorporating substance and style into | | | | Canon DIGIC 4 Imaging Processor |
| everything we create," said Yuichi Ishizuka, senior | | | | The newly upgraded DIGIC 4 image processor, a |
| vice president and general manager, Consumer | | | | proprietary technology, accounts for the |
| Imaging Group, Canon U.S.A. "We recognize that if we | | | | camera's higher performance levels, including |
| continue to make digital cameras easy to use and | | | | significantly improved signal processing speed and |
| easy to take along wherever one goes, people will | | | | higher image quality. |
| carry them, not just for their style and compactness, | | | | One of the most important new features made |
| but because of the image quality." | | | | possible by the DIGIC 4 image processor is Servo AF, |
| Canon PowerShot SD990 IS Digital ELPH Camera | | | | which is a form of continuous focus tracking for |
| The PowerShot SD990 IS Digital ELPH camera | | | | moving subjects. By pressing the shutter button |
| showcases enhanced specifications such as | | | | half-way, the camera can track subject movement up |
| 14.7-megapixel resolution, 3.7x Optical Zoom with | | | | to the instant of exposure, resulting in sharper |
| Optical Image Stabilization and Canon's new Quick | | | | photographs. Additionally, the processor's high ISO |
| Shot Mode for even faster shutter speed. | | | | speed noise reduction processing has improved |
| Reminiscent of a sporty race car, with its curved | | | | substantially to enable consumers to shoot high-quality |
| design and brilliant metallic topcoat, the PowerShot | | | | images, even in extremely dark situations without the |
| SD990 IS Digital ELPH camera is available in black or | | | | use of a flash. The new Intelligent Contrast |
| silver. Still small enough to fit in a shirt pocket or suit | | | | Correctionfunction automatically improves image |
| jacket, this compact, cutting-edge camera is an | | | | quality in high contrast shooting situations. |
| anytime, anyplace must-have. | | | | The Genuine Canon Face Detection technology has |
| Limited-Edition Red Digital ELPH Camera | | | | evolved even further, thanks to DIGIC 4. Improved |
| To help commemorate the manufacture of the 100 | | | | features include the ability to recognize human faces |
| millionth PowerShot camera,, Canon has produced a | | | | at most angles. Another innovation is the Face |
| limited-edition red PowerShot SD990 IS Digital ELPH | | | | Detection Self-Timer, which automatically takes a |
| camera. This camera can be | | | | photo two seconds after a new face enters the |
| exclusively purchased on the Canon U.S.A. eStore at | | | | scene. |
| while supplies last. | | | | Availability and Pricing |
| Canon PowerShot SD880 IS Digital ELPH Camera | | | | Scheduled to be available in October, the Canon |
| The successor to Canon's widely popular PowerShot | | | | PowerShot SD990 IS Digital ELPH and PowerShot |
| SD870 IS Digital ELPH camera, the PowerShot SD880 | | | | SD880 IS Digital ELPH cameras will have estimated |
| IS Digital ELPH camera boasts improved specifications | | | | selling prices of $399.99 and $299.99, respectively. Kit |
| such as 10.0-megapixel resolution and 4x wide-angle | | | | contents will include a memory card, battery, charger, |
| Optical Zoom with Optical Image Stabilization. In | | | | wrist strap, USB and A/V interface cables, Canon |
| combination with the latest DIGIC 4 image processor | | | | Digital Solutions Software CD, and a 1-year Canon |
| and Motion Detection Technology, the wide-angle | | | | U.S.A., Inc. limited warranty. |