| Recent media see those OLED's more, not like this | | | | advance upstream. |
| industry because there are new trends, and foreign | | | | Changhong is the business the most active part in flat |
| OLED TV, OLED technology has also been some | | | | upstream business, previously announced to invest 60 |
| breakthrough, but the LCD and the same, our country | | | | billion yuan in building the mainland of China first plasma |
| also lacks a lot of OLED, especially in the key raw | | | | panel production line, so that Changhong able to rid |
| materials , production equipment, our ability to set foot | | | | itself of plasma panels 100% import situation, and truly |
| on the rhythm of it OLED? | | | | international market simultaneously. The Changhong |
| Foreign enterprises will advance OLED TV to market, | | | | plans to invest 360 million yuan has set up "as the |
| industry competition, the future is still uncertain who will | | | | Display Technology Co., Ltd. Sichuan Rainbow" |
| rule the roost. In the OLED field, not far ahead when | | | | (referred to as "Rainbow, as the Company"). The new |
| foreign enterprises, Chinese enterprises and timely | | | | company's main business is its OLED modules, |
| follow-up and mature quickly in the technology industrial | | | | head-mounted displays and mobile displays, electronic |
| scale, it is very necessary. | | | | product development, manufacturing, sales and |
| Recently, Changhong announced on investment 360 | | | | services. Changhong combination of own resources, |
| million yuan and the Chengdu Hi-Tech Investment | | | | starting from the technological innovation strategy, to |
| Group Co., Ltd. as a joint venture company Rainbow, | | | | enter the OLED industry, to reserve technology, will |
| entered the OLED (organic electroluminescent display) | | | | win the initiative in the market to meet the diverse |
| industry. OLED is the second CRT, LCD, PDP, after | | | | needs of the display market. In applications, Changhong |
| the new flat panel display technology. Industry experts | | | | OLED screens are used in small-screen in advance of |
| generally believe that the moment, China's color TV | | | | the phone. |
| enterprises in LCD and plasma market competition due | | | | However, Changhong's action let us see the Chinese |
| to restrictions on upstream screen from time to time | | | | color TV enterprises to seize opportunities OLED |
| fall into a passive. The OLED TV is still in the | | | | courage. Ministry of Information Industry OLED has |
| embryonic period, Changhong is heavily invested, | | | | been listed as one of the special project will focus its |
| despite the risks, but reserve in advance of this | | | | support; and to Tsinghua University, South China |
| emerging technology could herald the age of television | | | | University of Technology, China Electronics |
| in the OLED, is expected to domestic manufacturers | | | | Standardization Institute, Victoria CIGNA Corporation, |
| compete with foreign manufacturers to obtain | | | | represented by institutions and enterprises have been |
| ownership. | | | | involved in the field, and won a number of patented |
| OLED technology as a new application areas, OLED | | | | technologies. If such as Hisense, Konka, Skyworth, |
| LCD TV compared to mature TV and PDP TV, still in | | | | TCL, and other machine R & D and production |
| its infancy. OLED industry in the coming intense | | | | enterprises in a timely follow-up and mature quickly in |
| competition, who will rule the roost, remains to be seen. | | | | the technology industry, the scale of the formation, |
| Therefore, Chinese enterprises, foreign enterprises | | | | then the flat-panel OLED technology is the TV industry |
| have not far ahead in time, is an opportunity, and catch | | | | to win the Chinese market should be to grasp the |
| up, and very necessary. | | | | initiative the new machine. |
| In the absence of the upstream screen control | | | | OLED TV |
| resources, such as plasma TVs and LCD TV age, | | | | OLED (organic light emitting diode) was born in 1979 in |
| confusion, low-profit nightmare plagued Chinese color | | | | the Kodak laboratories has been considered the most |
| TV enterprises. Beginning in 2006, the price offensive in | | | | powerful next-generation display technology |
| the face of foreign enterprises, Chinese color TV | | | | competitor. Technically, OLED and LCD technology, |
| enterprises are unlikely to launch a large-scale price | | | | compared with panel structure is simple, thin, high |
| war. "China's color TV enterprises in the liquid crystal | | | | contrast, fast response, wide temperature range of |
| and plasma TV's competition, due to restrictions by the | | | | features such as adaptation. Terms of production, |
| upstream screen from time to time into passive." War | | | | OLED organic light-emitting materials, there has been |
| vice president of Hisense Electric Co., Ltd. Jia Jin told | | | | life issues, full-color OLED display components in more |
| the "China Electronics News" reporter, "to completely | | | | than 20,000 hours of basic life around. However, |
| change the passive situation The only way out is | | | | Sony's new OLED TV to promote the design life of |
| downstream from the upstream industrial chain | | | | 30,000 hours, are able to basically meet the |
| advance, grasp the core technology is no longer | | | | requirements of users, Samsung OLED TV product |
| controlled by others. "Chinese enterprises have a | | | | design life of 30,000 hours has reached the level of |
| strong sense of core technology to the upstream | | | | the Epson is the latest research results published? ?? |
| industry chain embarked on the need. So nearly two | | | | "Ultimate Black (theultimateblack)" OLED display |
| years, we have seen, Changhong, Hisense, TCL, have | | | | system, successfully extend the product life to more |
| begun in the LCD TV or plasma television the pace of | | | | than 50,000 hours. |