| The increasing importance of search engine marketing | | | | website. You decide which data to use and post |
| to online profitability has sparked debates in the | | | | without interference from third parties so the quality of |
| industry on whether to use “natural” methods | | | | your content isn’t compromised. |
| for SEO or opt for pay-per-click advertising. The ideal | | | | On the downside, organic SEO results are not |
| strategy would be one that incorporates both methods | | | | immediate. It may take a while for your website to see |
| into the SEO scheme as they both have advantages | | | | any meaningful traffic and the time spent waiting for |
| and disadvantages to them. This is rarely the case | | | | these strategies to take effect may impact heavily on |
| though and for those that cannot quite decide on | | | | it s profitability. SEO is a complicated undertaking and if |
| which course to take, the following is a rundown of the | | | | you are a neophyte in this industry you might |
| pros and cons of each method. | | | | inadvertently be putting your website at risk. |
| Organic SEO | | | | Pay-per-Click Advertising |
| Organic SEO is deemed more credible by people as | | | | The biggest draw of pay-per-click advertising is the |
| popularity and traffic are gained through painstaking | | | | near-instantaneous results. Traffic is driven immediately |
| work and time investment. Your search engine levels | | | | to your website as your link is prominently shown over |
| are acquired on the basis of relevance and content | | | | the search engine. This attribute of pay-per-click |
| quality. As long as your website keeps in line with | | | | advertising is especially attractive to websites that are |
| search engine considerations, it continues to belong to | | | | starting out. Pay-per-click advertising is also easier and |
| the top search results. | | | | faster to implement because it is a fairly uncomplicated |
| | | | procedure. |
| Consequently, the results yielded by organic SEO are | | | | A drawback is that pay-per-click advertising can be |
| more enduring. It doesn’t adhere to a pre-planned | | | | quite costly. Studies show that the rates for PPC |
| timeline rather it is an ongoing project that is amended | | | | advertising are rising and as more people visit your site, |
| and improved over time. It is a constant part of the | | | | you pay more. There are also studies showing that |
| marketing strategy. Organic SEO also incurs relatively | | | | people tend to distrust paid searches and are |
| low costs especially if you implement it yourself. You | | | | therefore less likely to click on these links compared to |
| also have complete control over the content of your | | | | organic search results. |