Publishing Bpo in Philippines: Need to Create Differentiators

Over the last few years, the Philippines has beentheir growth patterns. The Philippines industry is
increasingly gaining traction as an offshoring destination,approximately one fifths of that of the Indian publishing
especially in niches like call centers, medicalBPO in terms of manpower. The two leading
transcription, animation, publishing and legal services.Philippines players are comparable to the leading Indian
ValueNotes has been researching and analyzing theplayers. SPi with an over 5,000 strong workforce in
Indian publishing offshoring industry since 2005. Withthe Philippines is one of the largest publishing BPOs in
over 100 service providers, some of them withthe world!
decades of experience, the Indian publishing offshoringHowever, while almost 80% of the Indian revenues are
industry is quite mature. While India commands acontributed by the top 10-12 vendors; in the Philippines
lion’s share in publishing outsourcing, especially in thetop 2 vendors comprise 80% of the total revenues.
STM (scientific, technical and medical) segment, serviceThe Philippines vendor landscape is marked by an
providers in countries like Philippines and China haveabsence of a strong mid tier (200-500 employees).
been around for quite some time.Apart from Xlibris (captive), Affinity Express, Asiatype
We estimate the revenues of Publishing BPO industryand few others, there are very few companies in the
to be approximately $100 m in 2008. Among the 20-25mid tier vis-à-vis over 80-100 vendors in that space in
vendors, SPi Global Solutions, Innodata Isogen andIndia.
Asiatype Inc. have been the early movers and haveOn the skills front, India has developed tremendous
been in existence for two decades or more.capabilities in automation and technology. While
All these service providers have a strong focus onattributes like cultural proximity to the US, design and
STM (Scientific, Technical and Medical) publishers, andcopy-editing skills are some of the strong capabilities
are now beginning to look at the educational and/orwithin Philippines, there is a need to rise to the next
corporate publishing segments. These early entrantslevel. There is currently an underdeveloped mid tier
have positioned themselves as ‘end-to-end servicevendor landscape in the Philippines. Several of these
providers’ to the publishing industry. Most large andmid-tier companies are subcontractors to the industry
mid-sized players in the Philippines have been growingleaders. In order to capture the huge opportunity in
at approximately 20-30% per year for the last couplepublishing outsourcing, it is imperative for these
of years.Philippines BPOs to build differentiators in their service
While publishing BPO industry in the Philippines and Indiaofferings.
began at the same time, there is a huge difference in