Quality - Making it by the Blueprint, Fitness For Use, and Strict Liability

In my last article, I listed some of the most commonlyprocess needs to be validated to demonstrate that it
used definitions of Quality. In this article, I will explainresults in predictable and reproducible results in the
how some of these definitions have been used.end-use of the product. A new design or product
- Making it by the blueprint is one of the oldestneeds to be validated under actual use conditions.
definitions. It sets a minimum standard for performance.- Our tort legal system provides for the theory of strict
In order for a part to be considered good, it must fallliability. The manufacturer of a product is strictly liable
within the dimensional tolerances specified. It is a goodfor the consequences of its use. It is no longer buyers
versus bad concept. This definition is a Quality Controlbeware, but now sellers must beware, as well. This
definition, it was meant to separate those units thatmeans that it is no longer sufficient for the product be
needed to be rejected or reworked from the rest orfit for its intended use, but the manufacturer must also
good. Taguchi recognized that is not sufficient to bebe concerned with any unintended negative
within the specification limits. As the product variationconsequences that could occur by its use or misuse.
spreads away from the target, Taguchi taught us, theThe reader may remember the multimillion dollar jury
costs to the company (rework, scrap) and societyaward to a consumer who was burned by an
(wasted resources) increases. Therefore, making it byextremely hot cup of coffee served by a fast food
the blueprint addresses the Customer needs, but onlyrestaurant. A tire manufacturer has to be concerned
for the characteristics of the shipped product. It lookswith the safety of its products, not only when the tire is
at Quality at the moment, but it fails to encourageproperly inflated, but even when it is underinflated. The
product or process improvement.manufacturer must examine all predictable modes of
- Dr. Joseph Juran brought us the concept of Qualityfailure and look for ways of reducing such risks.
as the fitness for intended use. A product is only asToday, this risk abatement is also part of our definition
good as its performance in the intended application. Byof Quality.
placing emphasis on the way the product will be used,So we have gone from doing exactly what has been
the producer will need to understand the needs of thedefined on paper to trying to predict what else can go
Customer. The producer and customer must fullywrong! The reader must learn the Quality tools used
understand how the product will be used and howtoday to mitigate these risks. Tools, such as FMEA
various attributes of the product can affect that(Failure Mode and Effect Analysis, help us determine
performance. Aside from verifying that the processrisks in our designs and processes.
results in meeting the specifications of the product, the