| Before going into the main topic of SEO in India during | | | | back on is the internet marketing. |
| the current slowdown, lets first understand a few | | | | This cutback on internet marketing has had a direct |
| facts about SEO. It refers to the process of improving | | | | impact on the SEO services in India. But even in this |
| traffic to your website thru algorithmic variations. SEO | | | | scenario, millions of users still visit the internet for |
| ensures that your website is listed earlier than the rest | | | | information and research. What has changed is the |
| in a search engine result. | | | | way they search. Research has shown that individuals |
| This method of optimizing websites was first started | | | | are spending more time on the internet to gather as |
| on the early 1990s, but the method used then was | | | | much information as they can get before making a |
| susceptible to manipulations, and that is what | | | | purchase decision. People are now looking for |
| happened. Websites started misusing the SEO | | | | alternate products or services which can provide them |
| services which caused them to rank higher in search | | | | with similar results, but at a lower price. So it has |
| results, but they did not contain the relevant | | | | become imperative for SEO companies in India to |
| data.Recent developments in the policies of major | | | | keep a track of substitutes that an individual can look |
| search engines like Google, Yahoo, has ensured that | | | | for and try to include those keywords in the content |
| only relevant websites are displayed during a search | | | | on their website. |
| SEO entered India as a very late concept. Till the late | | | | Keeping the content on your website up to date is a |
| 1998, government had a monopoly over internet | | | | must for internet marketing companies to survive this |
| provision in India. It was only after the entry of private | | | | situation and come back stronger and harder when |
| players that the usage of internet and SEO gained | | | | the going gets better. This can be achieved by using |
| speed in India. But now, what companies are faced | | | | the services of numerous SEO companies in India. |
| with, is a situation of decline in demand and shortage | | | | Past experiences have shown that companies who |
| of credit, due to the global recessionary scenario. A | | | | maintain their marketing presence during bad times are |
| knee jerk reaction of most companies is to cut back | | | | the ones who benefit in the long run, when the situation |
| on their marketing expenditures to battle out these | | | | improves. |
| tough times, and the first marketing expense they cut | | | | |