| E-marketing gurus have been emphasizing for ever so | | | | boundaries. |
| long how important SEO or search engine | | | | Social media optimization (SMO) not only unites people |
| optimizationis with regard to business. But now there is | | | | from all classes and social structures but also instills a |
| a new catchphrase doing the rounds: Social Media | | | | measure of egalitarianism. Not too long ago, and to |
| Optimization. It is one of the most dynamic tools of | | | | some extent even today, a sprinkling of senior |
| marketing and also marks a noticeable departure from | | | | business professionals would deliberate over cups of |
| traditional marketing modes. Loosely speaking, it is the | | | | coffee or tea a campaign to advertise their business. |
| cyber equivalent of ‘word of mouth' message | | | | They would then bring their ideas to an advertising |
| spread. It enables small businesses, especially, to grow | | | | company and launch their campaign via traditional |
| and develop their own niche. | | | | channels. Customer engagement would be almost nil |
| Even though small businesses are slowly getting used | | | | or unilateral at best. But this top-down approach has |
| to the concept the contagion is spreading. Ever since | | | | changed thanks to social media optimization which has |
| online networking portals have taken over as popular | | | | re-configured communication networks by introducing |
| socializing sites, the world of marketing has undergone | | | | an element of hitherto unthought-of multidimensionality. |
| a change that can only be described as cataclysmic. | | | | This simply means that messages seep in from |
| To be sure, transactions involving buying and selling | | | | everywhere and anywhere at any given time, |
| began to contour differently once cyber technology | | | | rendering communication highly interactive. This is great |
| came to be recognized as a space for trading and | | | | news for small businesses that want to save on time |
| transactional identity. The marketing world grew | | | | with regard to ad campaigns without straining their |
| smaller in space as boundaries and geographies | | | | budgets. Consumer engagement too, goes up a |
| became irrelevant. | | | | hundred fold at the same time. So far so good. Yet, do |
| It is a known fact that trading depends on the | | | | bear in mind that if you are running a small business |
| configuration of the consumer base. Any modification | | | | you would need to make your message pithy, |
| or variation in the latter brings about a concomitant | | | | comprehensible, and attractive. Remember, if your |
| change in the way trading or marketing is carried out. | | | | content is interesting you would attract a sizeable |
| Social networking sites like Twitter and Facebook | | | | traffic of interested readers who could ultimately end |
| have revolutionized, in fact, re-defined consumer | | | | up as your buyers. To keep your consumer base |
| psychology. These platforms account for a plethora of | | | | permanently involved with your product and product |
| social activities online including posting blogs and | | | | lines lively engagement is very important. Try and |
| messages, establishing social platforms and so on, all | | | | make your content highly interactive and entertaining to |
| the while ignoring geographical, social and time | | | | the greatest extent possible. |