SWOT Analysis

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PART 1able to compete with other similar companies and get
Introductionaccess to the market. When they find access to the
SWOT stands for strength, weakness, opportunitiesmarket they should now lower their prices in order to
and threats in an organization therefore SWOTattract more customers but having already considered
analysis is the study done by an organization order toif they can gain a profit because sometimes they may
find its strengths and weaknesses, and what problemsdecide to do so and end up not gaining. But since they
or opportunities it should deal with.are operating in large scale market it is very rare for
Strengthsthem to make a loss, this is furthermore catalyzed by
Strength is the ability of an organization to offer andtheir large volume of production.
deliver appropriate services to it customers. This isTheir large volume of production strengthens them and
being catalyzed by the availability of modernnow they will be able to challenge any other company
equipment and its ability to employ skilled employeesand definitely they will; emerges victorious. As a result
who are able to handle and tackle each and everyof their strength and flexibility they will have a great
problem. The organization can be able to offer eachopportunity of getting to the market since their
mode of the required good regardless of its cost orproducts are of high quality and their technology rate is
the processes it takes before it reaches its final stage.more prestigious in comparison to the others. The main
If by mistake the commodity expires or does not yetproblems that they may encounter in their exodus is
have attained its capacity the company can be able tothe threats from the other similar companies due
get another commodity instantly for it has alreadycompetition as they may decode to lower their prices
have similar products in the stock. Sometimes theand on the other hand ends up in a loss. Also due to
world revolves itself or the authorities may decide totheir large economy of scale it becomes sometimes
change the modes of certain products in a specificdifficult to make decisions due to increase rates of
period of time and now the producers will have todepartments thus mismanagement problems accrue.
follow the same path, due to their strength a companyObjectives
will be able to do the same without experiencingThe main aim of the company is to see that they
difficulties.have fulfilled all the requirement of their products that is
Weaknesstheir products are of high quality. This is to ensure that
This is where organizations usually depend on othertheir products get to the market and the customers
large or of the same level organizations. The onlyare happy with them and when they will buy will not
function being done is only to ask for assistance andmeet any kind of problem afterwards. Here the
be given guidance on how to process the productscompany will make sure it has improved its quality and
and take them to the market. Sometimes thetheir versions are modernized and uniform. Due to the
company is unable to make decisions on how toimprovement of its services, it will also be able to
operate; usually it seeks managerial guidance fromchallenge and compete against other major
others.companies. This will increase its opportunities in the
In some occasions before it completes a wholemarket and more customers will get attracted and be
project it has to leave some gaps which will be filledwilling to buy.
by the others and this furthermore weakness it as it isSecondly the company aim is to make sure that it
the one to pay for the services offered by the othermaintains the profit gained so as to be able to expand
companies therefore making a profit is only and just aits operational areas. Also the profit gained will be used
dream.to stand for the company incase it ends up making a
Opportunitiesloss hence the normalcy of the company growth rate
Due to the company’s strength and the highwill continue. Having sufficient profit in its stock will help
quality of the products produced it is very easy for itsDell Company have a regular flow of income in its
products to get to the market. A lot of consumers willfinancial budget, therefore the managers will be able to
be willing to have those products therefore themake quick decision of the company growth since
company is able to make profit therefore need forthey will have no blockages as they have sufficient
expansion. Due to competition the company can takefunds to be used for expansion.
the advantage of its strength to lower the prices for itThirdly, the company ensures that its workers work on
is already producing in a large quantity thus morea clean and safe environment field therefore workers
customers will get in.do not encounter of face any problem. This will give
Threatsthe morale to the workers and now they will be able
The main threats that a company gets is the high levelto work extra hand therefore the rate of production
of competition from the other companies forcing it towill have increased. Due to the improved rate of
lower prices for its products. May be the cost ofproduction the company will lower the price so that
production was very high and now the company willthose who cannot be able to purchase in the initial
have to encounter a loss which will limit its growth.prices now can be able to buy. Also they will now be
Also there are other major threats such as priceable to extend their network coverage across the
fluctuations which it’s mainly facilitated by theworld since they have modernized their equipments.
county’s economy and sometimes its productsHistory
may lack market.Dell is an American computer company based in
VisionTexas which was named after its founder Dell in 1984.
The main vision of Dell Company is to see that it hasAccording to the recent statistics it was classified as
built the largest Amateur radio site which has alreadythe second largest company in terms of computer
fulfilled all the requirements. Every body in the world willproductions. During its younger stages it used to be the
now be able to surf without considering whether he orlargest seller of the personal computers but recently
she is in a remote area where there is no networkdue to competition it lies in the second place after
coverage. The company now will now be able toHewlett Company.
expand its services in each and every region globallyMichel Dell used to be a student at the University of
and now many people will be willing to get access toTexas where he developed the skills of making
the internet.computers and in his first approach he named his
The other vision is that there will be personalcompany as PC’s limited. At this time he used
computers that will be available in each and everyto sell computer systems directly tom the customers
place where there is the access to the Microsoftand after investing much, he decided to expand his
software. This will increase the number of computerscompany and employ more workers in order to get
and the more the increase the low the price andaccess to the market.
therefore many people will afford to have them.Product positioning map
MissionStrategic evolutions
The main mission of the company is to see that it hasTheir first step is to deliver the products which fulfill all
become the most successive company in the worldthe requirements as their customers want, they do this
with the main aim of attracting and getting theby making sure that their products are of high quality
customers. This can only be successful if it improvesand are modernized .Also they make sure that their
its services and the quality of its products failure toproducts are unformed so as they can be admirable
which customers will not be willing to get involved in.to the customers and everybody who may want just
The equipment should be attractive and of high qualityto have a look at them. This has brought success to
and the level of technology should be modernized andthe company as there are frequent numbers of
be reachable to every corner of the world.customers who have been purchasing their products
EFE and IFE matrixand therefore the company goes on gaining and
Strategiesexpanding its services.
There should be no limitations in the size of theirSecondly they first need to focus on how to improve
products as it will erode their uniformity therefore theytheir production level but not firs considering on how to
will not be attractive. All equipments should be of thecome up with a new technology. Yes it’s good
same size if they are to be designed for the sameto keep on discovering new changes but before you
function, if a certain version is discovered and isdo it you need first to look at your background
allocated for the same function with the others, itbecause the future depends on the first. They can
should have the same size and shape. Due to thisdecide to bring in a new technology which after
uniformity their products will easily get to the marketcompletion doesn’t satisfies customer’s
and therefore more customers and more gain. This willneeds and while on the other side they had not solved
increase its strength and opportunities in the marketthe problems they had that is their products had not
thus there will be more room for expansion.attained requirements for it to get to the market.
There is the need for the proper programming usingThirdly, it’s better to avoid thinking any time of
the languages that everyone can be able totechnology innovation instead of first concentrating on
understand especially the most popular ones. This willthe customer’s need. This may affect the
be beneficial to both the literate and the illiteratecompany operational system because it rivals may try
persons as they can be able to surf may be using theto do the same in terms of operating and the mode of
little knowledge they have. As a result of this thegoods may appear the same therefore confusing the
company will gain reputation and it will also be able tocustomers. Afterwards the company will have lost its
compete and gain more as compared to the otherpublicity since it has already been overtaken by the
companies since kit will be enjoying the economy ofothers. Therefore it is advisable to the Dell Company
scale.first of all to fulfill the customer’s need before
They should have the database that can bethinking on how to innovate a new technology.
interchangeable so that when one makes a mess heDue to these strategies the company has succeeded
or she can be able to rectify it and if unable just usein all fields for it has first increased its production rate
another one. This will ensure there is continuity of theand improved the quality of its products to a higher
work that was being performed therefore the worklevel. This has attracted more customers for they
can be done within a short period of time. On the otherregularly usually come to purchase their products. The
side one can be to store a lot of information since theimpact of this frequent buying and gains has been
range of memory infinite therefore a lot of informationobserved in the areas of the company’s
can be stored.expansion rates and employments of more workers
All the systems should meet all the requirements inwith good salaries.
order to get to the market; they should have all theConclusion
components that are required to enable theirSWOT is a study done by a company or an
functioning system to work efficiently and accurately.organization in order to find its strengths and
When a customer buys one of their products he orweakness and what problems or opportunities it should
she will not encounter any problem in future with it anddeal with in so as to make profit and expand its level
if so they should guarantee it and replace it withof production.