| In response to the recent release of formidable 60" | | | | 11880 printmaker thousands of dollars in ink swapping |
| giclee printers from Canon and Hewlett-Packard, | | | | and wasted time. Next, the printing capacity is |
| Epson has now responded with a 64" model, the | | | | dramatically enhanced. The Epson Stylus Pro 11880 is |
| Epson professional 11880 inkjet printer. The inkjet | | | | expected tomore than double the speedof the Epson |
| printer marketplace has become so competitive that | | | | Stylus Pro 9600, therefore making it a powerhouse |
| these Original Equipment Manaufacturers are | | | | within production environments. Given the momentum |
| introducing brand new printer technology bi-annually. | | | | of the Canon and HP printers, the Epson 11880 will will |
| The Epson 11880 Printer is the first ever Epson the | | | | invite the higher degree printing audiencewho, until now, |
| new release of a printer broader than | | | | were relatively required to advance in non-Epson |
| theirtremendously successful 44" size, as seen on the | | | | technology. The large number market uses a lot of ink |
| Epson 9800, Epson Stylus Pro 9600, Epson 10000, and | | | | and purchases a significant quantity of equipment each |
| giclee printer. This is an big benefit to | | | | year. The beginning of the Epson 11880 should |
| assembly-oriented facilities who favor the quality and | | | | therefore release a developed opportunity for Epson. |
| track record of the Epson brand name, but urgently | | | | Epson is banking on qualities like these (but not limited |
| require the extra width. Given that Canon and HP | | | | to these) to push the Epson 11880 far past the recent |
| printers are only 60" wide, the inkjet printer offers an | | | | wide format printer releases from HP and Canon. The |
| extra four inches in width which could verify a deciding | | | | open market share and common love for the Epson |
| reason in costumer evaluation. The sense is that if one | | | | brand due to its deliberate first-mover plus into the |
| can decide between two reasonably comparable | | | | giclee printing segment, most look forward to the |
| printers at the same price point why not invest this | | | | professional 11880 inkjet to dominate the 60" printer |
| huge sum of money into a printer that offers larger | | | | segment. |
| capability | | | | One common topic amongst inkjet printmakers is of |
| As most specialists know, the truth is that none of | | | | the hostile response to Epson for the quick and |
| these wide format printers from Canon, HP, and Epson | | | | continual release of new technology over in an |
| are all alike. Granted the reasoning of them and the | | | | instance. Epson's market mainly consists of small |
| market they provide is similar, but the mechanical | | | | business owners who cant continue to afford to |
| structure and competence of the inkjet printer vary | | | | purchase printers every two years, and they just cant |
| significantly. The Epson 11880 was exclusively | | | | keep up. The result of such an approach is a market |
| developed the explanation to these technologigical | | | | flooded with old outdated Epson printers such as the |
| voids when compared topast printer model releases. | | | | inkjet printer, and the Epson 10000, printers, and a lotof |
| First, it makes both matte ink and photo black ink all in | | | | entrepreneurs speculate how they are going to battle |
| one, without needing to change out Epson 11880 ink | | | | for and differentiate themselves. Although this might |
| cartridges. Epson has been condemned for not having | | | | make some poor publicity for Epson, in such a spirited |
| the answer sooner. This will conserve the Stylus Pro | | | | arena does Epson really have a choice? |