| Introductionsurvey of Indian respondents established | | | | Countries and categories covered: India; food and |
| that 55% either 'strongly' or 'tended' to agree with the | | | | non-alcoholic beverages, alcoholic beverages, personal |
| statement I believe my country of residence is in a | | | | care and household care |
| recession. However their relative conviction in this belief | | | | Highlights |
| is lower than the global average (69%). This reflects | | | | India's economy has demonstrated comparably higher |
| the greater optimism and growing financial and | | | | resilience in the midst of a worldwide slump and it also |
| emotional satisfaction among Indians as prosperity has | | | | seems Indian consumers recognize this. They are less |
| increased | | | | likely to perceive that their lifestyle has changed in light |
| Scope | | | | of the economic downturn with just over a quarter |
| Detailed analysis documenting Indian consumers' | | | | (26%) perceiving that their lifestyle has been impacted |
| 'recessionary mindset' and how this influences | | | | by the recession |
| perceptions about current and future prospects | | | | Despite modernization, traditional Indian values have |
| Insights highlighting how the economic downturn has | | | | persisted, posing dilemmas for marketers to develop |
| affected perceived quality of life, emotional wellbeing | | | | creative campaigns that can work within an Indian |
| and financial security in India | | | | cultural context |
| In-depth analysis of Indian shoppers' changing price | | | | For 70% of Indian shoppers, overall quality of products |
| sensitivity, value consciousness and attitudes towards | | | | sold has a high amount of influence over where people |
| private label across 4 major FMCG sectors | | | | do their grocery shopping. |