The Importance of Technology in a Changing World

These days, businesses are more reliant than everother back office systems. In the airline industry you
before on technology, to help improve communicationsdon't just book your flight online but also choose your
and to maximise efficiency in the workplace. Theseat, order your meal and even "check in". In less than
increased use of the internet, email and mobile5 years, airline tickets have become redundant and
technology has revolutionised the way companiesadministrative processes have been radically
operate and made IT a critical factor in building andstreamlined to maximise efficiency.
maintaining a successful company. Yet still even todayThis integration of the internet with other business
too many companies think of technology as aprocesses will only become a lot more important as
necessary evil rather than truly embracing all theweb use increases. Clients will want to have full visibility
opportunities it can bring to make organisations moreof every part of their interaction with your company.
efficient.Once again easy access to information and the
In the past companies may have been able to getsharing of knowledge will be the key.
away with paying lip service to IT but in the fastOf course with increased compliance legislation and
changing modern world this will no longer be possible.the need for Business Continuity Planning, technology
Now, with the convergence of voice and data and thecan also provide a crucial back up in the event of an
much greater reliance of mobile communications, it isunforeseen disaster. With the proper storage of
crucial for all businesses to urgently develop aelectronic data and the rerouting of voice and data
coordinated IT Strategy.over the internet, many companies can in effect be
Of course historically, companies tend to regardlifted from one location and taken to another with
telecoms and data networking as being from separateminimal disruption. In the recent flooding in 2007,
budgets, but because of converging networks and theDisaster Recovery became not just an intellectual
opportunities that VoIP can offer (Voice over Internetexercise but an unfortunate reality for hundreds of
Protocol), it is no longer possible to look at them inlocal businesses.
isolation. In fact given the increased importance ofTechnology therefore must be embraced by all of the
remote working and the need to make sure all staffdecision makers in a company and their views
work as effectively as possible, these daysproperly coordinated to enjoy all the benefits it can
companies really have no choice. The simple truth is ifoffer. Don't think of IT simply as a cost but more as a
you don't embrace change now, your competitors will.real opportunity to drive efficiency into your business.
The changes in business working we have seen overCurrently many organisations are still too reactive and
the last 10 years are very much only the beginning offail to think strategically enough about how the world is
what will happen over the next decade. At every level,changing and how their business is changing with it. We
faster and more accessible communication will be key.are now ten years into the 21st century and the rate
It is anticipated that in only a few years timeof change is only going to increase not slow down.
approximately 75% of all phone calls will be made overMaybe now you can see why getting a Strategic IT
an IP network. The converged network is here to stayRoad Map for your business is not a "nice to have" but
and the only real choice is not if, but when you arein the modern day and age is simply a necessity. I
going to embrace it. With globalisation, the increasedsuggest you review your company's existing IT
use of home workers and the more flexible workingSupport and maybe consider Outsourcing your IT as a
environment; access to information needs to becost saving exercise. There are many companies out
seamless and instant.there who offer a full Managed Service Provision who
Whilst the notion of the "paperless" office may not becould potentially improve your business efficiency
a reality in the true sense, the need for electronicenormously. These days your systems can be
document systems (EDM) that can allow staff tomonitored 24x7, 365 days a year with a much more
access a wide range of documents wherever theyproactive approach to IT management.
may be in the world will only increase in the future. InAs a final example, think of the mobile phone you have
an ever more competitive world, customers will betoday and compare it to the one you had 5 years ago.
drawn to businesses that make communication withThe functionality of that device will have changed
them (including buying and selling) as easy as possible.enormously and emphasises again just how fast
Good technology used properly will reflect well on yourtechnology is moving. And by the way if your current
business and can help motivate your staff by taking"phone" still doesn't allow you access to the internet
some of the drudgery out of their day to day tasks.and can't push your emails to you automatically, you
Increasingly websites that used to be used merely asare now already several years behind the game!
a "shop window" will now be more integrated with