To The Board Of Directors: Can Your CEO Answer 7 Key Innovation Strategy Questions?

Numerous studies, articles and books have remarkedwould perceive? What process and tools are in place
recently on a key governance gap for manyto ensure that whoever in the company that might
technology companies' boards of directors. Attentioncontribute to the discovery of viable insights is kept in
to this issue arises from survey results that show onlythe loop early on when creative ideas can still have
about 14% of technologies focused companies havetime to be considered. Outsiders can't generate some
well developed global technology intelligence scanningof the insightful business ideas that can "connect" in the
practices. What expectations and fiduciaryminds of people who are living and breathing a
assessment practices should be instituted in thebusiness daily - are we involving the right internal
boardroom to assess how well management canpeople in the process?
explain the company's product development strategy5 - How effective are we at finding potential
in terms of the ever changing global technologiestechnology partners and assessing the true synergistic
landscape and the competition?value of their technology? Do we have a way to do
These 7 questions represent the strategic questionsthorough homework on potential partners' technologies
mentioned in recent publications that should be askedcapabilities before approaching them? Are we able to
of CEO's.surprise them with how much we know about their
1 - Do we have a complete view of what ourcapabilities and intents, so we can quickly get to the
technology stacks are? Does our picture of thereal truths? Can we easily prove to them with hard
technology stacks include potential disruptive as welldata the profit-making synergistic technologies fits of
as sustaining options?our proposed partnering ideas?
Does management have a clear and up-to-date6 - Do we have a clear picture of what real intellectual
understanding of the technology innovation landscapesproperty barriers in a technology area look like? Do
for all of the layers of our technology stacks?we have built into the process the analysis and
2 - What is the sense of urgency regarding thevisualizations that can give us the confidence to know
opportunities and risks that exist in our technologywhy and when to say no? Especially before we
stack? Is there consensus among companydecide on our strategic direction of new initiatives, and
stakeholders about the strategic priorities of thebegin to invest and develop or acquire technology?
technologies in these stacks in terms of the currentAlternatively, can we easily drill down deep into the
competitiveness of the company's technology portfoliodata that proves a winning idea's technology risk
and strategic innovation roadmap? What compellingproposition?
visual tools are used to ensure people "see it and7 - Who in our organization fully understands our
believe it," regarding urgency and impact?technology landscape and can present our technology
3 - What is our on-going process for technologyinnovation strategic plan in a way that everyone can
innovation intelligence gathering, and how do weunderstand it? How deep is our bench? Is everyone
ensure that we are getting the most reliablevisualizing the company's future from the same
information? If the service or data is being outsourced,playbook? Could each and every one of the key
how do we ensure that the analysis is tuned to ourmanagers in R&D, or Business Development, or
company's specific strategies, rather than beingMarketing, or Partnering "pinch hit" for the CEO on this
generically common data that any competitors in thissubject? Could they each make a strategic level
marketplace can also view and act upon?technology landscape presentation to the Board in
4 - Are we able to involve our key domain experts interms that the Board would understand?
the technology innovation discovery and analysisMost importantly a final question, if we can't do this all
process early enough in the process for them to spotnow, can we get most of these answers in time for
truly innovative, "out-of-the-box" ideas that no one elsethe next board meeting in 8 weeks?