| Toshiba Storage Device Division (SDD), the pioneer in | | | | HDD productdevelopment over the past decade has |
| small form factor hard disk drives (HDDs), today | | | | enabled us to continually drive innovation in this form |
| announced the world's first dual-platter 240GB(1) | | | | factor -- from robust capacity introductions to |
| (MK2431GAH) and single-platter 120GB (MKxx31GAL | | | | improved performance and power efficiency," said |
| series) 1.8-inch HDDs for integration into portable media | | | | Maciek Brzeski, vice president of marketing at |
| players, camcorders and compact ultra-mobile PCs | | | | Toshiba Storage Device Division. "Thanks to these |
| for the holiday shopping season. | | | | continual advancements, 1.8-inch HDDs have become |
| The new MKxx31GAL series also includes an 80GB | | | | an ideal form factor for the digital world, where the |
| capacity offering, rounding out the most complete line | | | | ability to handle rich digital content in a mobile |
| of high-capacity 4,200 RPM 1.8-inch HDDs for | | | | environment is king." |
| consumer electronics (CE) and mobile PC system | | | | Toshiba has been the market share leader in the |
| manufacturers. | | | | 1.8-inch HDD category since its first product was |
| Toshiba's two new Parallel ATA HDD families feature | | | | introduced in 2000 and has cumulatively shipped more |
| the industry's highest areal density at 344 | | | | than 60 million 1.8-inch HDDs worldwide. The |
| gigabits-per-square-inch, usingfourth-generation | | | | company's new 1.8-inch HDDs also reflect a |
| perpendicular magnetic recording (PMR)technology, | | | | commitment to enhancing the environmental |
| which was first introduced and commercialized by | | | | soundness of itsproducts by discontinuing use of |
| Toshiba in 2005. Toshiba's technology leadership in | | | | certain environmentally harmful chemical substances |
| PMR has enabled the company to consistently deliver | | | | across all components incorporated in the drive and |
| leading-edge capacities in the 1.8-inch form factor to | | | | reducing carbon dioxide emissions during HDD |
| support growing demand for the miniaturization of | | | | operation. In particular, the MKxx31GAL series has |
| mobile devices to run digital video, photo, audio and | | | | been designed to lower carbon dioxide emissions by |
| computing applications. | | | | 54 grams per year. |
| The 1.8-inch MKxx31GAL HDD series uses a new | | | | Toshiba's new 1.8-inch HDDs will be incorporated into |
| mechanical and firmware design for enhanced | | | | CE and mobile PC products shipping this holiday |
| durability, making the drives well suited for slim-line | | | | season. Interested developers and design engineers |
| mobile gadgets and PC applications. Design elements | | | | can visit for more information regarding Toshiba's line |
| incorporated in the MK2431GAH optimize power | | | | of industry-leading small form factor HDDs. |
| efficiency to new levels with a 33-percent overall | | | | I look at it as a Portable Media Player/Portal |
| improvement in energy consumption efficiency over | | | | Hard-drive. Every gigabyte counts when storin' data. |
| Toshiba's previous generation two-platter, 160GB, | | | | Just think of all the yorno's, movies, music, and data |
| 3600RPM 1.8-inch model. | | | | one can have in their pocket. |
| "Toshiba's dedication and focus on 1.8-inch | | | | |