What is Quality? - 16 Ways of Defining Quality

Quality is one of those terms, like Love, that defy- Absence of defects (zero defects, 6 sigma, ZQC,
definition. Through the years, Quality has been definedPoke Yoke): Can we eliminate all defects?
in many ways. Of course, the understanding of Quality- Control and reduction of variation (SPC, Six Sigma):
varies from field to field. Quality in the service sector isCan we reduce fluctuations in our process?
viewed differently than in Manufacturing. Quality in- Elimination of Waste (Lean Enterprise): What can we
medical devices is by necessity defined in differentdo to eliminate non-value added activities?
terms than Quality in automotive manufacture.- Elimination of Bottlenecks (TOC): What part of our
Below are some of the different ways Quality can beprocess prevents us from maximizing our throughput?
defined, but in most cases, none of the definitions can- Excellence: Today, Excellence is a synonym for
stand alone to describe the concept:Quality and it is often preferred because it does not
- Making it by the blueprint: does the product meetcarry any negative connotations (i.e. you can have
specs?poor quality, but not poor excellence)
- Fitness for intended use: does the product do what it- Reliability: how long will the product perform without
is supposed to do?failure?
- Predictable consequences (theory of strict liability):- Authentication (against dilution, adulteration,
can you predict any negative consequences?counterfeiting, etc.): Are illegal activities affecting the
- Domestic Regulatory requirements: responsibility forreputation of our product?
product from cradle to grave.I am sure this listing is not complete, but it covers the
- Export/Import Regulatory Requirements: globalmost widely used definitions of the term. I am also sure
economy has expanded our Quality conceptsthat under most circumstances no single definition is
- Customer requirements: What have customers toldcomplete, but we must rely on a combination of these
us they want?to fully describe Quality. Understanding the various
- Customer expectations: What else might theways that Quality has been described and how they
customer want, but have not told us about?interrelate with each other is essential to the
- Customer delight (Kano model): What can we do tounderstanding of how our products and services can
exceed customer expectations?be improved in our competitive world
- Standardization (ISO, GMP, Lean standardized work):In future articles, I will review how these different terms
Are we doing things right every time?have been applied.