| What started out in the 1950’s as a | | | | networking sites was developed to cater to. The truth |
| communication network known as project RAND | | | | is that social networking has been more than a place |
| dedicated to research activity has unfolded and | | | | to find friends and make friends. People share their |
| become a larger part of our daily lives and what we | | | | feelings, romance, flirt and even have virtual dates in |
| call the Internet. The internet is so huge that we could | | | | social networks. |
| probably spend an entire lifetime and yet not be able | | | | How beneficial is social networking? |
| to see everything that is there. On top of that the | | | | This is exactly the reason why social networking |
| speed at which the internet is increasing is not just a | | | | websites are also being looked at as the best platform |
| myth but a reality. Social networking is an integral part | | | | for promoting other websites, businesses, services, |
| of the internet and started out to bring people together. | | | | products and just about anything under the sun. |
| The primary idea behind social networking was to help | | | | Teenagers are generally not very analytical and can |
| people to make friends across the world and to find | | | | easily be coaxed into buying a particular brand. This is |
| batch mates and old friends and catch up with them. | | | | exactly what many businessmen are latching on to |
| Today, social networking is a different field altogether | | | | and services and products are selling. |
| as there are several different elements that have got | | | | In the last couple of years, several social networking |
| added to make it more effective. | | | | websites have grown from niche activity to |
| From the surveys and research it can be clearly seen | | | | mainstream activities including e-commerce that has |
| that why social networking websites are becoming so | | | | engaged millions of internet users. As of date almost |
| popular and why they should be considered by | | | | 55% of American youths aged between 12 and 17 are |
| businesses, non-profit organizations and other | | | | using social networking websites. It has also become a |
| teenagers as the perfect platform for their | | | | haven for non-profit organizations or NGO’s as |
| requirement. | | | | well as individuals and professionals. A social |
| For teenagers social networking websites are a | | | | networking website provides the perfect platform for |
| blessing in disguise because now they can not only | | | | sharing of ideas and capturing valuable information, |
| make friends but also keep in touch with them on a | | | | publishing links regarding educational technology, |
| regular basis. There are many people who complain | | | | nonprofit technology, adoption challenges, visual thinking, |
| about the fact that they are not able to devote | | | | information design, creativity, and much more. With |
| enough time to friendship or are unable to meet their | | | | such a huge target audience this is a great platform |
| friends. This is exactly the problem that social | | | | for any kind of business expansion or ideas. |