| Marketing philosophy has existed for centuries. But the | | | | way. They can do comparison in price or purchase |
| performance of marketing plan is changing every day. | | | | their interested product anytime and anywhere they |
| The most original way was to do survey and research | | | | want. It is not only a flexible tool for consumers but |
| face to face or through phone interview. | | | | also for marketers themselves. All the statistics and |
| Advertisements were only found on newspaper, | | | | data are updating minutes by minutes. All the |
| magazines or flyers. After that, the innovation of media | | | | feedbacks and comments are recorded down |
| technology has diverted marketing in all aspects. We | | | | immediately. Therefore, they are constantly aware of |
| started seeing new products to be presented on TV | | | | the interaction between their products and the markets |
| and media posters on bus stops or on the | | | | by simply checking the numbers of visitors and |
| skyscrapers. Moreover, e-advertisement seems to be | | | | products rate. |
| more familiar to us. A pile of advertisements will pop | | | | On the other hands, it will be more time and labor |
| up in almost every webpage that you enter. But what | | | | saving as well. If newspaper and TV are your |
| makes internet marketing to be the most happening | | | | Advertising tools, it may take a lot more steps to know |
| issue in most global corporation? | | | | how your customers think about your product. As you |
| Many companies prefer to spend their budgets on | | | | need people to do paper survey and research after |
| webpage designers rather than on advertisers. The | | | | your advertisement came out and marketers will take |
| main cause of this phenomenon is the cost of a | | | | at least few weeks to finish the data, it will cost more |
| websites is relatively cheaper. You may need few | | | | than what you expect. Meanwhile, internet marketing |
| hundred thousand RM for a tiny corner on an | | | | also creates a communicative environment for |
| advertising page. It will cost your company more than | | | | companies and their clients. |
| a million for an advertising contract on any channel. It is | | | | The advantages of internet marketing are so obvious |
| not economical and practical for companies with low | | | | at the first place. Its exposure, flexibility, accuracy |
| costing budget. | | | | generate the potential of internet marketing in every |
| Furthermore, internet marketing helps to ease business | | | | company. |
| trades and exchange activities for consumers in every | | | | |